






💦 Elevate your curls with moisture that speaks louder than suds!
DevaCurl No-Poo Original is a sulfate-free, non-lathering cleanser designed specifically for dry, medium to coarse curls. It gently cleanses while preserving rich moisture, controlling frizz, and enhancing shine without leaving buildup. Dermatologist co-developed and vegan, it’s the go-to for professionals seeking healthy, manageable curls with a clean beauty edge.
















| Customer Reviews | 4.5 out of 5 stars 993 Reviews |
L**A
Highly recommend for very dry hair. The only shampoo I can use on my hair
I ended up returning this when I received it when I saw the actual size, because it was way too expensive for the size. I have bought this several times at a beauty supply where I got a discount for being in the beauty industry. I got a much larger size for cheaper. I will do that again. As for the product, if you have dry hair that tangles, the NO POO ZERO LATHER SHAMPOO is the shampoo for you. If you absolutely have to have a shampoo that has a thick lather and all the suds, then you won't like this shampoo. It does not lather up and get sudsy. But it cleans VERY well. If you have dry hair and your hair tangles with regular shampoo, then you will love this shampoo. It makes your hair feel very good after washing. Of course if you have very dry hair, you will also want to use a conditioner afterwards. I do not use the Deva Curl conditioner because I need a more Super hydrating conditioner. But this is the best no suds, hydrating, super cleansing, very best shampoo I have used for my hair where it does not tangle afterwards and it is not dry afterwards. It is really the only shampoo I found that I can use. Even other shampoos that say they're sulfate-free and all of that, nope! They do not work like this shampoo. The only gripe I have about my purchase on Amazon is, as I said, it's way too small for the price. It's a really small bottle. If you can find a beauty supply that sells to the public, maybe that might be a better route. Or perhaps try eBay. But, I highly, highly recommend this shampoo for very dry hair.
J**H
Does not damage hair
Love this product. It is gentle and non drying. I recommend this product 100%
B**H
For curly hair
My favorite curly hair shampoo!
C**L
This is my go to shampoo choice but the price really hurts
I have been buying this Shampoo for almost 10 yrs now. It is the only shampoo that has worked really well for my thin, slightly curly, blond hair. Not much to say other than it leaves my hair feeling smooth and doesn't allow it to get too curly after showering. I do wish it had more of a foofoo tropical aroma instead of the very potent mint smell. I will accept, though. The one thing that kills me is the price. You really have to shop for this item to find it on sale. I have paid as little as $34 and as much as the current price of $52.!! I think $52. is way too much for this item, especially because if you wait for it to go on sale you can get it for almost a $20 price difference. Shop smart and you will be happy.
S**N
Best curly hair product line
The best product for course curly hair!
A**R
Love this shampoo
If you have curly hair this is the product for you. It takes some getting used to because of the no lather. I've been using DevaCurl no poo shampoo for years. Also use the conditioner and AnGel, which I can't find anymore. Had to order a different gel, sure hope I like it.
S**S
Replacing my normal shampoo
Non-stripping and gentle cleansing. Officially apart of my routine.
F**S
I Don’t Like the Smell
It’s frustrating that most curly girl products smell so bad. This is way too expensive for a product this size. It only lasted for a few washes. I wouldn’t buy this again.
Trustpilot
5 days ago
2 weeks ago