Know What You're FOR: A Growth Strategy for Work, An Even Better Strategy for Life

Truly a must read for every leader at any level in any market. I needed this and so did our organization. Contained in the pages of this compelling book are stories that will move you, language that will inspire you, and practical insights that will change you. After reading this book you and your organization will either begin living a life fueled by things you can be FOR or take that living to a whole new level. I've had the honor of watching Jeff lead in multiple organizations through numerous situations. He is FOR every community, FOR every organization, and most importantly FOR YOU. You will not find a better leader, which is why I would recommend learning from one of the best about what has fashioned much of his success. Thank you Jeff for being a leader worth following and for sharing these insights worth implementing.

This book has completely BLOWN UP my 2020!! It brought meaning to my goals that reach way beyond me and my organization! This book is an easy read, with lots of contextual stories that validate his practical, yet seriously life-altering applications! Being a wife, mother of 4 (plus a bonus daughter), and Business Owner of 80+ team members, I usually have to pick a book that only hits one of these categories. However, Jeff’s book nails all three!! He really hones in on ‘What do you want to be known for (not against) and what ARE you known for?’ What kind of wife do I want to be? Mom? Business owner? Etc. One easy, yet extremely impactful idea is writing your team, spouse or anyone a note to say you are FOR them! I’ve committed to 5 a day! There’s a buzz going around my organization of who’s going to get the next note! Oh, and did I mention I fired my social media team and told them to read Jeff’s book?! Jeff shows you how to leverage social media to connect, change and actually be FOR your community! A thriving, cared for team and community equals a thriving, profitable business! I truly believe you will be able to retain and engage more team members and customers by going all in with Jeff’s FOR strategy! Don’t miss out and be staring 5 years down the road wishing life could be different! This is what you are looking for! Hold on tight! It’s an exciting journey of discovering all the things and ways you can be FOR others!

In today's world where it seems like the negative voices are the only ones with the microphone, this book outlines a strategy for work and life that WILL make you stand out from the crowd: Being known for what you are FOR, instead of what you are against. In four sections, Jeff walks us through being FOR our customers, FOR our team, FOR our community and finally FOR ourselves! This strategy not only helps you become a better person, but also a better leader, a better citizen and will make you irresistible to others, including high quality talent for your business as well as loyal customers. This is a must read for anyone who wants to love the people around them well and ALL business and non-profit leaders.

This book does a great job of explaining the concepts that helps business create a winning culture. The era of the influencer is here and FOR tells you why that's a good thing and how to harness it for your organization. Great read for anyone in a leadership role.

This book is a great read for a team looking to grow their clientele or customer base by being customer-centric while developing healthy team habits and practices. Jeff is a great communicator and now author. Work on what you want to be known FOR. Is it about the bottom line, or about improving lives? You can have success as a business or church BY making a positive impact on people. Take a look at churches, nonprofits and businesses who are doing a good job at this. What do they all have in common? Being outward focused. Your customers will become your mouthpiece when you get it right.

As expected, this was an insightful leadership book. We most certainly live in the role of servant and life-changer when dealing with others. There was a day that businesses existed to serve their customer. We are simply seeing a swing back to that. As a church pastor, the church's mission was always SUPPOSED to be to serve others. However, most of us have allowed our focus to turn inward. The churches that have thrived have always focused on those who are outside of the church. Jeff Henderson offers a powerful reminder that we MUST get our eyes off of ourselves and get back to serving others. It's a biblical concept that will never fade away. The caution we must use is to not tag the FOR concept on as one more "gimmick" for our organization to use to draw people in. We must alter our hearts to take the servant role. We must read this book as a lesson of "how to impact lives" rather than "how to manipulate people". Jeff, thank you for being FOR us. I pray I do a better job of being FOR others!

This book contains so many golden nuggets to stand out in business in the digital age. My biggest takeaway was the WOW factor, and doing for 1 what you wish you could do for many. The author cites the Ritz Carlton Company as a prime example of a brand that does this well. Ironically my husband and I were en route to a Ritz property while I was reading this book and sure enough, they wowed us there with a complimentary upgrade to a beautiful suite! Jeff’s book contains so many other great examples of how showing your customers you truly care builds brand loyalty. It’s not only clear that the RitzCarlton cares, but that Jeff Henderson does too. Good practical tips for businesses and entrepreneurs to leverage the “social” in social media - as opposed to digital advertising - and create free marketing. Highly recommend!

I love, love, love Jeff Henderson's book. In a world of marketing angles and manipulation, Jeff gets to the heart of, not only how to grow an effective business, but how to develop your business (church/non-for-profit) in a way that authentically adds value to people and your community. This book should be required reading for business programs across North America!

Egal ob Privatperson oder Konzern, oder irgendwas dazwischen … Henderson gibt tolle, inspirierenden und wichtige Impulse für die Einstellung und Umsetzung dessen WOFÜR du bist!

Having seen the FOR slogan around for a few years, it was great to finally hear the vision/heart behind it when listening to Jeff Henderson on the Carey Nieuwhoff podcast. Since then I’ve listened to as much as I can and now read this book to get a heart for how to implement the FOR mentality where ever possible. It’s a great challenge as this is a great book. I would have like to have heard more about how this has been implemented by Jeff’s church, but I appreciate the goal of the book was to inspire marketplace leaders a much as church leaders and that’s great.

I gave 5 stars because of the content, the style the book was wrote and because of the undeniable and power FOR message. Truly a must read for anyone who has a desire to create happy, loyal customer and grow a thriving organisation in business.

I loved the practical and easy-to-follow approach. It was inspiring. I would recommend this to any business owner, even school principals.