Rapala Retractable Ruler 60", Compact and Durable Measuring Tool for Anglers, Convenient Folding Design with Easy-to-Read Markings for Accurate Fish Measurements

I'm pretty happy with this gadget! I've really never seen anything like this before. It's ridiculously easy to use and especially easy to read. The numbers are giant! The tape itself is a rubber or blend of rubber and plastics and is incredibly durable and thick.. The retractable spring for the tape is incredibly strong and retracts the tape at lightning speed, so watch your fingers! I highly recommend this fish measuring tape for saltwater use or fresh water use. It's worth the price tag. Easy 5 stars from me as a 30 year saltwater Guide.

This is a great measuring tape! Sturdy and easy to use!

I love this tape it’s nice and wide and easy to read

This is a must have when hunting PB Snook and/or Redfish. I've had this a few months now and have measured plenty of saltwater fish... still holding up and working as it did day one. I do take care of all saltwater exposed items that I own. You have to flush with freshwater after every use and I typically do after every trip even if it wasn't used. Have to do all you can to keep the saltwater out, even salt air!!

The tape is adequately readable and durable. It's rather heavy and bulky though, at least for in a backpack situation. I purchased this tape for my surf fishing backpack. It feels well made and is retractable, which is cool and all, but it's bulk is kind of hard to find a place to put it. And it feels heavy. The triangular shape makes it take up a lot of space in the top of my backpack, that I would rather use for a jacket. I think if they made this a manual wind instead of the spring loaded frame, that might help a lot, or just make a roll up surf tape.. that would be awesome. It would be great for the bass boat, but I already have a measuring board on the boat.

Works great

So nice to have a decent size tape like this for getting length and girth on your catches. Rolls up small and fits anywhere, feels solid, and the one handed retractable feature is definitely handy.

This is a must have if you are trying to measure fish. It's compact and stays organized. The retractable tape is very strong and snaps back nicely each use. You can rinse it and clean it so it will last a long time. The numbers are easy to read and I'm a huge fan of the plastic stop at the end of the tape to make measuring your fish super easy.

Great product for ice fishing

Does the job, easy to retract and compact

The tape itself is a thick rubber which is very nice no complaints at all.

I read a few comments saying that it was big, but I went ahead thinking it shouldn't be that bad. Well, it's huge. I am 6'1 220lb and it barely fits in my hand. This is a fishing box item, not a pocket item I still think it will be very useful and durable. Make sure to depress the release button when deploying it so you don't damage the ratchet system. I love the look of it and the rubbery finish of the tape

The Rapala retractable ruler is a lot bigger and bulkier then I thought it would be but I'm very please with the build quality. I've attached it to the side of my bag and am able to reach behind me, extend the tape, measure, retract. The retraction mechanism is quick and sure and spools up the tape quickly and completely.