UNITE Hair - BLONDA Toning Shampoo - Purple Formula to Neutralize Brassiness & Brighten Blonde Tones - Ideal for Highlighted & Color-Treated Hair, 8 Fl Oz

Worked great did exactly what it’s suppose to take brassiness out of my blonde highlights. May make your a little dry but nothing a little hair oil can’t help. Like the scent it smells like grape. Will definitely buy again I have tried various other purple shampoo’s and this one is the best.

This shampoo is amazing! It really tones down the yellow and brassy tones in my blonde hair, and after just a few uses, I noticed a big difference. My hair looks fresh, shiny, and people even asked if I had it professionally done. It smells great, lathers well, and leaves my hair feeling soft. Perfect for keeping my color vibrant between salon visits. Definitely a new favorite!

The best purple shampoo of all time 💜

I’ve used this for years and rotate my purple shampoo days. I can tell a huge difference in my blonde when I use this vs when I don’t. Really helps keep the brass away.

I usually get the olaplex purple shampoo for toning but i decided to try something different. This stuff works so good and smells amazing. My hair was yellow and brassy and I’ve used it 3x and everyone has complimented me on how good my hair looks. It PULLS THE YELLOW OUT. People think I went to go get it done. I get compliments on how soft and shiny it is. It tones so well. 10/10 recommend.

The packaging was horrible, burst and got all over the box. I've used this product previously when I was a bleach blond and now that I've gone silver. It's great at toning the yellows and is a thorough wash. Maybe too thorough for some as it could be called "stripping". I don't use it daily as it would dry my hair out far too much but weekly (every third wash maybe?) use is ok for me. Once I get the tone I want, I stop using it because continued use will add a tint of purple to my hair.

This product does a beautiful job and smells good, too.

I love love love this purple shampoo! While it is pricier then others, it is worth every penny. It is incredibly strong and very pigmented, so do NOT leave on your hair for longer than the directions suggest: 60 seconds. Simply apply, lather and rinse. The only issue I’ve had is that it Can really Dry out your hair, so I recommend a leave in conditioner after use. I also would not use more than 1-2 times per week. A little goes a long way. The scent is to die for! It smells just like grapes! My platinum hair hasn’t turned brassy AT ALL since I’ve started using this shampoo! Trust me, you’ll love it. :)