Cement Clay

This is a great product and clearly a go-to for you if it’s your only hair product. It delivers strong, reliable hold with a true matte finish that keeps your style in place without looking greasy or overdone. The texture is firm but workable once you warm it up in your hands, and it distributes evenly through the hair. It gives you that structured, controlled look that holds up throughout the day without needing constant touch-ups. It also washes out fairly easily compared to some heavier clays, which makes it practical for daily use. Overall, it’s a dependable, all-in-one styling product that performs consistently and keeps your hair looking sharp.

I got this product to style my hair. I like the cement clay because it has a matte finish, so you can't tell that it's there and it avoids the shiny or glossy look of other products. It also just works great and holds my hair well. Overall, quality product that beats out its competition. Also, it's great that it's made locally.

Relaxing soft scent. Holds great. Matte finish. Reworkable.

Product works well with just a small amount.. jar is a generous portion for a very competitive price.. I will probably order the lesser strength in the future as the strong hold is a bit more than I require.

This is hands-down my absolute favorite pomade I’ve been loyal to it since I was 18, and now at 31, it’s still the only one I truly trust with my hair. I even still have one of the older tin designs tucked away as a keepsake (the older look was cool), but I have to say, the new packaging is a fantastic upgrade, just looks like more of a premium product now. My hair is incredibly unruly: with multiple stubborn cowlicks that refuse to behave no matter what I try. Other products either fail to hold them down or leave my style falling flat by lunchtime. This pomade changes everything it completely tames those cowlicks, provides rock-solid all-day hold, and keeps everything looking sharp from morning to night without feeling stiff or crunchy. The scent is another huge win. It’s labeled as cream soda, but to me, it comes across as a smooth, creamy vanilla with a subtle smoky undertone warm, inviting, and never overpowering. It’s subtle enough that it layers perfectly under cologne or just on its own without clashing or filling the room. I’ve used plenty of heavily scented products that become headache-inducing, but this one is spot-on: noticeable up close but polite from a distance. Application is effortless too. It emulsifies beautifully in my hands with just a quick rub, scoops out smoothly, and distributes evenly whether I’m applying it to dry hair for a more textured look or damp for extra control. Throughout the day, my hair stays workable no flaking, and I can restyle if needed without starting from scratch. I’ve tried a ton of pomades over the years high-hold, medium, water-based, oil-based and nothing else has matched this one for my hair type. Seriously, I don’t know why I ever experimented with anything else; this is the gold standard for me. My one (and only) minor critique is that I’d love to see healthier, cleaner ingredients in the formula. There are a couple of components I’m not thrilled about from a long-term health perspective, which prevents me from giving it a perfect 5 stars. That said, the performance is so outstanding that it’s still a solid 4.5/5 in my book, and I keep coming back to it anyway. If you’re dealing with stubborn, cowlick-prone hair and want reliable, all-day control with a great subtle scent, do yourself a favor and give this one a shot you might just find your holy grail too! Highly recommended.

Works great on beards. Easy to use, stays strong all day and washes out easily

It is the third time I bought this, it is really good product and keeps your style all day

I have to leave a review on how good this product is after trying the "BASED" products. This give good texture, doesnt leave your hair greasy or crunchy. I'd say its low shine and paired with a texture powder like level 3 its a perfect combo. this has been my bread and butter. washes off easy. I love the scent, its faint but its there: vanilla. Its not as expensive as other "premium" tiktok products mentioned before. I have thick black straight hair and this is chefs kiss. Its so hard to find products that can actually hold my hair.

Genial producto para mí uso

Parfait Tenue parfaite, très bonne odeur Un classique

It was great to order at night to have it delivered next day before 6 am. My husband loved it. Thanks Amazon!

Perfect for thick hair, have been looking for a good product to style my hair my whole life, this is the one

Literally the best product i have ever used in my short hair!! Definitely recommend! It's worth the money and doesn't leave your hair greasy or looking wet