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๐ Unlock the science behind every choice you make!
Choices, Values, and Frames is a seminal academic collection that challenges traditional utility theory by introducing prospect theory and framing effects. Featuring both classic and new chapters, this book offers deep insights into decision-making and consumer behavior, making it a must-have for professionals and scholars in cognitive psychology and economics.
| Best Sellers Rank | #653,335 in Books ( See Top 100 in Books ) #709 in Medical Cognitive Psychology #1,236 in Cognitive Psychology (Books) #1,382 in Decision-Making & Problem Solving |
| Customer Reviews | 4.4 out of 5 stars 61 Reviews |
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