Identity Designed: The Definitive Guide to Visual Branding
Product ID: 80442812
Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Colombia.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey , Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios . You’ll see the history and importance of branding , a contemporary assessment of best practices , and how there’s always more than one way to exceed client expectations . You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business . Review: A lot of examples - Great Book, Several examples to study Review: This book will help you stop reinventing the wheel - This book is a pure gem if you are running an interactive/design agency. Instead of spending years learning how to run your business, save yourself time and see how others do it!
| Best Sellers Rank | #590,308 in Books ( See Top 100 in Books ) #72 in Branding & Logo Design #169 in Market Research Business (Books) #2,377 in Design & Decorative Arts |
| Customer Reviews | 4.6 out of 5 stars 395 Reviews |
J**S
A lot of examples
Great Book, Several examples to study
K**U
This book will help you stop reinventing the wheel
This book is a pure gem if you are running an interactive/design agency. Instead of spending years learning how to run your business, save yourself time and see how others do it!
C**T
Great for creative agencies, decent for entrepreneurs and other designers
A beautifully designed coffee table book written in case study format. Lots of practical insights about branding and design from the perspective of real design agencies. The subtitle "Definitive Guide to Visual Branding" however is an oversell because about 2/3 of the book is about best practices specific to client/agency relationship within branding agencies and creative studios. These topics include "client acquisition," "invoicing," and writing "terms and conditions". The specifics on design strategy and branding are somewhat lacking and a bit vague, but there are still some good insights from the pros. - 9/10 for those working/aspiring to work at creative agencies - 7/10 for entrepreneurs and designers not looking to get into the agency game
C**O
ID: a must own for any serious designer...
Look... I'll cut to the chase. This is another fantastic release by super talented designer, David Airey. This book provides such invaluable insights offered by some of the industry's most fervent leaders on visual branding and identity design. Purchase it. Study it. Display it in your design studio. Enjoy!
S**N
Good for Agency Leaders and Consultants of Any Stripe
Somehow Airey manages to be both high concept and refreshingly granular and approachable in his detailed description of both branding/design and running a business that produces them. This book contains valuable lessons for any business services professional whose work is consultative.
K**E
Great Book!
I love the layout of the book and the information. Great insight into the mind of a team of creatives.
A**.
Very useful knowledge
Great book! Very easy to follow and so much new to learn, whether you are a new designer or an experienced one.
G**A
All good
Great book
A**O
Ottimo libro
Ottimo libro perfetto per stimolare la creatività e analizzare la brand indentity
W**E
Great images but very repetitive text
Great photos and some nuggets of interesting information for the identity design of each case BUT very, very repetitive with each chapter talking too much about same thing again and again! Disappointing
J**H
Not that much productive
Its ok
A**Z
Great experience gathered
The good thing about the book: - A lot of real world experience, from different Creative Teams - Several common points to take into account. from different Creative Teams The thing that the book is lacking: - Specific ways to perform the tasks mentioned in the Case Studies (like how to define strategy) I say it's lacking because by the description of the book, it's easy to assume that some step-by-step processes would be included. Even without that, the book is valuable and enjoyable.
J**E
I adore this book.
I adore this book so much I can't decide whether to keep it on my desk or on my coffee table. Maybe get two? I adore how in-depth the case studies are. Inspiring!
Trustpilot
1 month ago
1 week ago