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desertcart.in - Buy POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN book online at best prices in India on desertcart.in. Read POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN book reviews & author details and more at desertcart.in. Free delivery on qualified orders. Review: Brilliant book; every student and practitioner of marketing must hmread ot - A great book. As relevant today as it was 20 years ago. Just brilliant. Read it for a beautiful deep dive in brand building. Review: An excellent book for Marketing Managers - The importance of being 1. “ BEING THE FIRSTET WITH THE MOSTEST”. 2. You should define your product in one sentence.
| Best Sellers Rank | #69,184 in Books ( See Top 100 in Books ) #347 in Management |
| Customer Reviews | 4.4 4.4 out of 5 stars (529) |
| Dimensions | 21 x 18.5 x 1.6 cm |
| Edition | 20th |
| ISBN-10 | 007053375X |
| ISBN-13 | 978-0070533752 |
| Importer | McGraw Hill Education (India) Private Limited, B-4, Sector-63, Dist. Gautam Budh Nagar, Noida – 201 301, UP; 18001035875 |
| Item Weight | 422 g |
| Language | English |
| Net Quantity | 1 Count |
| Packer | McGraw Hill Education (India) Private Limited, Khasra No.: 305 to 311 & 320, NH - 91, Dadri bypass, Vill. Badhpura, Dadri, Dist. Gautam Budh Nagar, UP-203207, India; 18001035875 |
| Print length | 264 pages |
| Publication date | 1 July 2017 |
| Publisher | McGraw Hill Education |
P**A
Brilliant book; every student and practitioner of marketing must hmread ot
A great book. As relevant today as it was 20 years ago. Just brilliant. Read it for a beautiful deep dive in brand building.
D**.
An excellent book for Marketing Managers
The importance of being 1. “ BEING THE FIRSTET WITH THE MOSTEST”. 2. You should define your product in one sentence.
A**A
Great buy.
It’s is a good product.
A**R
Must read for marketing enthusiasts
A meaningful and excellent resource to empower best practices in marketing and branding for novice and professionals
A**N
Generate new process
This book give us extremely new points to view about promotion and product development
V**N
Great book for marketing and advertising lovers
Great book for anyone looking to understand marketing, advertisements, and creative writing, and other related aspects.
S**S
Three Stars
Slightly dated but good. Always wanted to read it.
S**N
Excellent!
Excellent varied examples.. Great read! Dated examples however, can be supplemented with a current book!
S**H
Enjoy the book.
F**O
It's amazing to notice how many companies don't know and/or understand the simple principles described in this book. This is describing exactly how positioning works.
S**A
This book is great for anyone remotely interested in Marketing and Business. Even though it's over 20 years old, the concepts continue to be incredibly relevant. This is a very pragmatic book with real exemples which makes it easy to understand what is being explained. Very easy to recommend. 5 stars
G**O
Aunque los ejemplos son muy antiguos ayuda mucho a poner en contexto a aquellos que se inician en el tema. Además de que brinda buenos ejemplos
A**R
Buying this book is a no-brainer. If you are an entrepreneur (without a marketing background), as I am, this book will completely change how you position your company, craft your sales message, develop website content, and explain what you do. If you are developing a new product or service it is often hard to communicate the value of your offering: you get so caught up in features that you have a hard time explaining the benefits. Customers could care less about features, the want to know "what will it do for me?" This book sets you down the right path. Simply put, it is THE most important business book I have ever read. If I could only choose one more business book to read for the rest of my life, I would read this one again.
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