Arctic Fox 100% Vegan Ritual 8oz Semi-Permanent Hair Color

This is a much needed review for this item. I had sworn on my life i would never bleach my hair. But after having my hair died black for 2 years. I missed my red hair. I used color remover and tried to use hicolor red. It gave me hot roots. It didnt look too bad. I was able to leave it alone for 2-3 weeks. Now, i didnt want to go to a salon because all i could see is that it would cost me $300+ . Well after leaving it alone i finally bleached it. This is where i messed up. Because i also bleached the hot roots... once i added the red it came out neon red on top with these different reds and wine reds throughout the rest. ARCTIC FOX in the shade "Ritual" saved my life from embarrassment. It smells so good too! It also gave my hair after the bleach giving my hair a stiff feel, it conditioned it. Definitely buying again!

reviews made it look redder but its more of a plum color , I bought it thinking it'd look like the images in the reviews but cant be mad since its exactly like the product description. overall still a pretty color

Love the color! I've used it consistently for over a year💜

Loveeeeeee the color but definitely washes out fast and I’ve tried this multiple times plus other different dyes

Best red ever! Wish it would dye grown out roots better.