Consumer Behavior: Buying, Having, and Being (11th Edition)
Product ID: 6911819
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&>For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 . MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Review: Very Insightful! - I bought this book as used and it came almost brand new. I love the insights that this book gives me and the pearson videos that link to it. I have learned so much from just reading this book and I have successfully started my own blog. I would recommend this for a teacher or any inquisitive person! Review: This book offers a beautiful perspective of the consumer's world with real world examples ... - This book offers a beautiful perspective of the consumer's world with real world examples and lots of pictures for us visual folks. The author itself has a lucid writing style which enables him to flow through the book and making it seamless to read. There are a lot of " Haha " moments and included are real world facts and stats that will surprise you if you did not already know. This book is Good Game.
| Best Sellers Rank | #3,193,468 in Books ( See Top 100 in Books ) #1,324 in Business Marketing #11,295 in Marketing (Books) |
| Customer Reviews | 4.4 out of 5 stars 147 Reviews |
C**C
Very Insightful!
I bought this book as used and it came almost brand new. I love the insights that this book gives me and the pearson videos that link to it. I have learned so much from just reading this book and I have successfully started my own blog. I would recommend this for a teacher or any inquisitive person!
P**E
This book offers a beautiful perspective of the consumer's world with real world examples ...
This book offers a beautiful perspective of the consumer's world with real world examples and lots of pictures for us visual folks. The author itself has a lucid writing style which enables him to flow through the book and making it seamless to read. There are a lot of " Haha " moments and included are real world facts and stats that will surprise you if you did not already know. This book is Good Game.
C**E
Very good College book
I bought this for my collage class, and It was a very informative book.
J**R
Four Stars
Easy read. Addresses issues facing Consumers and Marketing professionals in the digital era.
R**E
Elective class Textbook
I'm taking the class as an elective so its not exactly my cup of tea but it really is clear in expressing its concepts.
T**N
Perfect for a poor Student
This was an incredibly important piece I needed for my marketing class. It might be really rough around the edges but the point was to resell it closer to the price I got it for. BUY SCHOOL READING MATERIAL USED!!
M**A
They Break it Down so your 5th Grade Child can Understand
This book is really thorough and it breaks every single concept down. I am very happy with this book (now, the class I bought it for...just ok). :)
B**N
The examples in this are really good. The book makes sense and isn't too hard ...
I'm a Marketing major who has already taken this class at another university. The examples in this are really good. The book makes sense and isn't too hard to read.
O**E
Good book Got it on time
Good book Got it on time
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