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| Best Sellers Rank | #2,990,034 in Books ( See Top 100 in Books ) #1,424 in Business Marketing #10,682 in Marketing (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (147) |
| Dimensions | 8.6 x 1 x 10.9 inches |
| Edition | 11th |
| ISBN-10 | 0133450899 |
| ISBN-13 | 978-0133450897 |
| Item Weight | 3.05 pounds |
| Language | English |
| Print length | 608 pages |
| Publication date | February 13, 2014 |
| Publisher | Pearson |
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