PRIME PROMETICS PrimeEyes Eye Brightener for Mature Women – Creamy Eye Shadow Sticks – Easy Application, Quick Eye Lift Effect – Hypoallergenic, Long Wear, Water-Resistant (Estrella)

Very soft. Tip broke on first use, but very smooth and pretty

Color is beautiful. Goes on smoothly. Product is what it is described. Will buy more colors.

Prime Prometics cosmetics are targeted for use by older women. I tried them on a whim and have been so delighted that I have ordered multiple items. They live up to the hype. No other product line that I have tried since I was in my early 60’s has made my face look fresher, dewier, possibly even younger. I’m not trying to look 30. I’m 71! Looking healthy and vibrant for my age is what I’m shooting for. And Prime Prometics delivers. I was reluctant to try any product that appears in any way “glittery”. But somehow, their formulations are subtle enough to just add a glow or maybe what they refer to as “brightening”. But it works. In addition, they are creamy and fast and easy to apply. No more struggling to apply eyeliner that skips, smudges, and looks harsh. No more blush that refuses to spread nicely on older, laxer skin. I can do my makeup in 9 minutes. Yes, I timed it! I finish looking fresh, alert, and presentable. You’re probably wondering why I only gave it 4 stars. It’s because the product containers are cheap (especially for the price range we’re talking about). My first Eye Brightener Stick had multiple issues…the entire piece of product fell out of the tube. And when the stick was only half gone, the ratchet mechanism that advances the product out the end failed. I loved the product so much that I took it apart (that’s how I know half was unused), picked it out and have been using it from the tiny container I put it in. Surely, Prime Prometics can up their game and use packaging that reflects the quality of their products! (Their blush does come in a nicer container.) Highly recommend for older women wanting to look put together, fresh, and not “trying too hard”.

Glides on easily and stays all day

Ok, this does go on very smooth... but as to being for mature women, not sure that it does any better than my other cream stick eye shadows.. and for nearly 30 dollars, it should be way better. I think the color is alright but it is barely see-able so if your looking for subtle, well you came to the right place but ask yourself if you could spend less for same subtle cream stick eye shadow and I guarantee you for less than half this price you can do just fine. Not sure what everyone is going on about how its juuuuuuuuussst sooooo fantastic...eye roll, nope it just an overpriced cream eyeshadow. Just as smooth as many cheaper brands, so i have to believe this price is all about the hype...

Love it! I will buy more colors. The tube itself does not have the color printed on it, just a color coordinated cap. So, if you're going to order another one of the same color, or a different color it may be tricky to keep track of the color from looking at them online.

Love the product. I'm past the age of powder eye shadow and this is amazing. A little pricey but works so well it's worth it.

Love love the color but the stick is too soft and breaks, almost ruined my carpet …. Wish there was a solution to this. Won’t be buying again.

I loved this eyeshadow so easy to apply unfortunately the colour was a bit to light if they had a bigger choice of colours I would buy more .

It is a great product. Easy to apply and I do love the way it brightens my eyes without being overly obvious. I am sensitive about products around my eyes but this one doesn't bother me

I’ve started treating myself to Prime Prometic products recently, now I am in my sixties. Hypoallergenic products are particularly good for older eyes. This eyeshadow glides on but then, importantly, remains in place. At present I only seem to be able to get this one shade. I’ll be delighted when their other products are all available in the UK. I also use their amazing miracle foundation, mascara, and eyeliner. Would highly recommend.

Great product

I love this eye shadow stick! It’s perfect to glide on, no pulling just easy peasy. This is my second purchase of this product. Colour is great for blue eyes. Makes them pop.