Colgate Max White One Toothpaste 3 X 75ml - Teeth Whitening Toothpaste - Clinically Proven Formula - Removes up to 100% of Surface Stains - Contains Whitening Accelerators - 1 Shade Whiter in 1 Week

Amazing toothpaste highly recommend makes your teeth whiter really top quality product taste is good nit overly minty stain removal good it's blue with bits in very effective

Great quality and good value

I've been using this toothpaste for a while now and while the toothpaste itself is great, the real star for me is the packaging. I am so over traditional tubes that always seem to have that little bit of toothpaste you can never quite squeeze out. This canister design is a game-changer! It's so easy to dispense just the right amount, and I can already tell there's going to be significantly less waste compared to a tube. It's a small thing, but it's incredibly satisfying to know I'm actually using all the product I paid for. The toothpaste itself leaves my teeth feeling clean and fresh, but the innovative canister design is what will keep me repurchasing. Highly recommend for anyone who hates wasted toothpaste!

It seems that teeth whitening is very fashionable at the moment. Celebrities are on the bandwagon trying to out-smile each other on the cover of glossy magazines to inspire the public to part with their hard earned cash to fork out on products to make them look like their favourite contestant on the latest celebrity cooking / shopping / dieting / singing / dating TV programme so we can be just like them. Most peoples' teeth are actually off-white and that is the way that nature intended them to be and pure white teeth are neither natural nor normal. There are plenty of gimmicky products on the market that are intended to make your teeth very white indeed and I suspect that some of these will not be properly tested and may even be harmful. Consumers have a certain degree of trust in major brands which is why when someone like Colgate put out a product of tooth whitening paste then there will be both brand recognition and a degree of trust that the amalgam in the tube has been properly tested and licenced by the authorities. My teeth are not particularly white as I like to drink tea and coffee and the (ahem) occasional glass of red wine but I have never smoked so at least my incisors are not yellowed from tobacco. I therefore, approached this product with mild scepticism that there would be any benefits. To be completely honest, I was a bit worried that I would be judged by the checkout assistant if I purchased these from the local supermarket and did not want to come over as being vain (in a Carly Simon way). Yes there is always the option of the self service checkout but I always seem to have an "unauthorised item in my bagging area" and did not want the added embarrassment of that "unauthorised item" being a tube of tooth whitening paste otherwise I would have probably melted on the spot in a fit of panicky embarrassment. The internet option seemed to be the best way of getting hold of this illicit dental etiolation cream so, with glass of red wine in hand, I closed my eyes and pressed the "buy" button here on Amazon. Two days later the package arrived. I made sure I was inside before opening so as to make sure the neighbours did not witness the contents of my package. Three tubes of blanching puree beautifully packaged in their gleaming Colgate red cardboard outers ready to lighten my canines. I took them into the bathroom and applied a pea sixed dollop onto my electric toothbrush and brushed for a full two minutes. To be honest it does not taste much different to other dental amalgams, one thing I did notice though was that the froth was definitely white; the sort of white you get from the reflection of snow on a sunny day so the signs were good. Afterwards I inspected my gnashers in the mirror and was disappointed that, on first application there was no visible improvement. I squirreled away the paste so that the boxes were not on view of visitors etc and continued to apply the denticle cleanser twice daily for a full two minute brushing. It might be me but, after two weeks of application and the first tube nearly finished, there just might be about a quarter shade improvement to the hue of my little biters. Encouraged by this I will continue to use this product in the hope that, someday, I might be able to smile like Cheryl Cole.

Really nice toothpaste. Makes my teeth feel clean and slightly whitens. I use this all the time.

Excellent Value Excellent Quality Excellent Service Easy to Recommend Thank you

This is a nice toothpaste overall, but I wouldn’t expect miracles in terms of whitening. I haven’t noticed a whitening since using it personally. That said, I really like the taste and texture & it’s smooth & fresh. If you’re looking for a good everyday toothpaste with a nice feel and flavour, it’s great. Just don’t buy it expecting dramatic whitening results.

Really does work, lovely fresh taste and this is my favourite toothpaste. Nothing dramatic, just really good, clean teeth with a definite whitening effect