BW2+ Extra Strength Powder Lightener, Up to 9 Levels of Lift for Hair Highlights & Lightening

Clairol Professional BW2+ Extra Strength Powder Lightener This product delivers strong and consistent lifting power, making it ideal for highlights, balayage, and full lightening services. It blends smoothly and processes evenly, which helps achieve predictable results when applied correctly. Due to its high strength, proper timing and careful monitoring are important to prevent over-processing or dryness. When used with a good developer and followed by a deep conditioning treatment, it maintains better hair integrity. Overall, this is a reliable professional lightener that provides excellent lift and consistent performance for salon-quality results.

I used up pretty much the entire thing because I bleached my hair a few times to get it where I wanted it before I moved onto dying it. It did a great job lifting both my dark roots and the faded red/ turning pink hair i had. I used it with 20 volume developer like a lot of people in the comments suggested which was a good call but yeah, this covered all of my hair both times I bleached it and my hair is long so there's a lot in that tub!! It works fast like people said so definitely keep an eye on it!!

Used this to help bleach European mounts !!! Came out super white when combined with salon 40

I was blond to begin with. I colored my hair pink and then red. I wanted to be blonde again with no red. This product did an admirable job of getting me 90% there. Get the tub, unless you have really short hair, and don’t forget the #20 developer. I used 3 scoops (3 oz) of powdered bleach and 6 scoops (6 oz) of developer. I already had a bowl, applicator brush, mixing tool, gloves, coloring comb, plastic clips, shower cap, and cape. If you don’t have these things then you may want to get them because this is not an all-in-one kit. The scoop is in the tub. The powder mixes easily and completely with the developer leaving no chunks. The mixture was thick and creamy, not thin and drippy. Pros and cons: It stayed in place on my head; however, I needed to use more than anticipated. I wanted to get the red out of my hair. I’d already tried hair color remover (twice) and clarifying shampoo (thrice) with zero results. Bleaching was the final option. And it worked as can be seen from my before (red) and after (strawberry blonde) photos. I used a deep moisturizing conditioner in the shower and kept it in for 5 minutes before rinsing, and the final rinse was with cold water. I used a generous amount of bonding stay-on-conditioner when I got out of the shower after I towel-dried my hair. As the result, my hair felt soft, not at all like straw, which could have been the result, since I colored it earlier the same day a honey blonde (golden) shade that came out red. The next day, I colored the roots, which bleached out white, a #9.5 medium ash blonde, and the base, which bleached out yellow, a demi-permanent, slightly lighter ash blonde. (The natural color of my roots is white.) The final picture shows the end result with no red. Two weeks later, no red has returned. Bottom line: The bleach is a great product, but it might leave some brassiness behind if you have any red tones. You may not know you have red tones… Just know it isn’t the bleach turning your hair red.

Best bleach powder on the market. Gets me super bright every time. Minimal damage. Love it. Will never use another brand

BW2 powder works fast and lifts well without being too harsh. It mixes smoothly, applies evenly, and gives consistent blonde results—reliable for quick lightening jobs.

When they say Extra Strength, that's exactly what it means. It worked very well and fast. The color is gorgeous. I used Clairol 40 developer for maximum lift and it came out beautiful. Pic posted is with my hair wet.

Fabulous bleach! This product is amazing!!! I worked for Clarolin the 1970’s and I highly recommend this product from a professional opinion. The color comes up extremely fast! Less wait time and no brassiness!

First time using this bleach but finally had a positive experience doing some baby lights on a closure. Admittedly maybe the hair was easier to bleach as some just tend to turn brassy no matter how many times you bleach. It’s the first white bleach I’ve tried and I used it with the 20vol clairol bleach and did it twice for the result then toned with some box dyes. I think it would be ideal if it came in bigger packs or the tubs that I commonly see online. Luckily I bought 3 packets but I used them all just on one 2x6 closure. Other than that I’m quite happy with the purchase.

J’ai les cheveux noirs avec du rouge en dessous, donc vraiment le plus difficile à éclaircir. Après une seule utilisation, mes cheveux étaient déjà d’un jaune-orangé plutôt pâle, ce qui est le meilleur résultat que j’ai obtenu jusqu’à présent. La poudre est facile à mélanger et à appliquer, et elle agir rapidement sans abîmer excessivement mes cheveux. Je la recommande vivement pour les cheveux foncés qui ont besoin d’une décoloration efficace. Cheveux noirs, Décoloration efficace, Jaune clair, Rapide, Meilleure poudre, Résultat pro La photo est est après 20 mins ,sur cheveux noir et rouge et ils étaient encore super doux

Too expensive for such a small packet. Very disappointed

Fantastic bleach. I used this with the matching developer on my daughter's roots and we found that it blended beautifully. There's almost no smell. I have used a lot of bleaching products and this is easily one of the best. We didn't need to keep it on for the full amount of time to get her naturally dark hair to a nice lemon yellow. I will be sticking with this stuff from now on.

It’s a good product. But I got one on Temu you that is better and work faster. I will buy back that one on Temu. It’s a no name and it works better for me, clairol is a big brand but sometimes the cheaper thing give you better value. And I am a hairstylist over 20 years……Don’t get me wrong, it’s not everything on Temu is good. Exactly hair. Please don’t buy wig they. My client buy and they’re no good.