Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz

This has been a miracle for my hair. My hair was so dry and brittle with breakage. My hair stylist used it on me at the salon and suggested it for continued use. When I returned in 28 days she was jaw dropping amazed at the difference of softness, strength and no breakage. Softness you can feel to the touch and see the beautiful shine. I wash my hair every 3 days.

Wow, this stuff really exceeded my expectations. I feel like my hair is weak (lots of hair, but the individual strands are very thin) - I have highlighted my hair for years and always wind up with a lot of damage and frizziness at the ends. I order a million different expensive hair products, hoping each one will make a difference but I'm never usually impressed and they never seem to do much. This product made such a difference! And it was so fast and easy. I have countless products that need to be left in for 5, 10, 15 minutes and those are a pain. This took literally 7 seconds and when I got out of the shower to dry my hair, it was so smooth and frizz-free. It really seemed to bond my ends. Great product and I'm so impressed!

My hair looks and feels healthier. I use it once a week and I don’t have as many split ends. Smells really nice.

Smells great. Quickly foams up and works nicely on my coarse thick hair.

I love this product!!! I have thinning, broken hair caused by aging, summertime fun, bleaching, and lack of vitamins. This product leaves my hair so soft and looking healthy. I recommend to anyone. Make sure you rinse it out after application.

My hairdresser recommended this product and it IS all that it says it is. This helps to calm the frizzies and the tangles in my wet hair. Hair that is prone to be dry nowadays, and fragile. This is my go-to product and I'll be trying others of this brand. It doesn't take much and is cost effective, no heavy scent, brings softness and shine also. I've had this one bottle four 4 months now, and it's still halfway full. Thanks for a great product!

After i put it it was easy to comb thru and detangle but once the hair dried, all frizzy and dry and definately not as good as using a conditionner.

I love all JOICO products. This one won't let you down. A 7-second treatment and your hair is soft and shiny! Use it with the same JOICO lien of products as this will be the final application to fulfil the line of stages in hair protection.