SNOW Whitening Toothpaste, Midnight Mist Night PM Toothpaste, No Fluoride, No Sulfate, Non-GMO Snow Toothpaste Whitening Teeth Oral Care Product - Lavender & Mint Flavor (Midnight Mist)

Great product. Give it 3-4 days and you can see the difference. Highly recommend to everyone!!

No fluoride so be sure that's what you want. I haven't used fluoride in many years and I drink distilled water in order to avoid it as our city fluoridates the water. I looked up the active ingredient and it's considered safe to use as directed. It does whiten, better than other whitening toothpastes I've used and if it's true that it re-mineralizes enamel then that's a definite plus. I'm sticking with this one for sure. In case anyone is wondering, I don't get cavities, I take care of my teeth by brushing twice a day and flossing and have a professional cleaning twice a year, I don't allow the fluoride there either.

Good product.. didn’t see any changes in brightness

Yes it's expensive, 20 something dollars for a tube of toothpaste and yet... it tastes so d*** good. Just enough of touch of mint to make you feel fresh without that Arctic freeze, And the subtle hints of lavender are quite compelling- yes I am a toothpaste connoisseur and this one is my favorite

Not sure about whitening. I haven’t really noticed much of a difference but haven’t used it but about a week