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✨ Stay flawless, fade-free, and cruelty-free all day long!
Urban Decay Eyeshadow Primer Potion is a 10ml vegan, cruelty-free primer that uses advanced polymer technology to smooth imperfections and lock in vibrant, crease-free eyeshadow for up to 24 hours. Its transparent formula suits all skin tones and doubles as a versatile base for custom crease-free shadows and liners, making it a must-have for professional, long-lasting eye makeup.



























| ASIN | B01758LL70 |
| Benefits | Vibrant, crease-free eyeshadow that lasts up to 24 hours whilst smoothing imperfections for flawless application |
| Best Sellers Rank | 8,959 in Beauty ( See Top 100 in Beauty ) 2 in Eyeshadow Bases |
| Brand | Urban Decay |
| Brand Name | Urban Decay |
| Container Type | Tube |
| Country Of Origin | USA |
| Coverage | Duradero |
| Customer Reviews | 4.3 out of 5 stars 1,148 Reviews |
| Finish Type | Matte, Shimmery |
| Item Dimensions | 23 x 71 x 142 millimetres |
| Item Form | Powder |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 9 g |
| Item form | Powder |
| Item volume | 0.33 Fluid Ounces |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | S1880606 |
| Material Features | Cruelty Free |
| Material Type Free | No Parabens |
| Model Number | S1880606 |
| Number of Items | 1 |
| Package Type Name | Tube |
| Package information | Tube |
| Product benefits | Vibrant, crease-free eyeshadow that lasts up to 24 hours whilst smoothing imperfections for flawless application Product benefits Vibrant, crease-free eyeshadow that lasts up to 24 hours whilst smoothing imperfections for flawless application See more |
| Skin Tone | All |
| Skin Type | All, Combination, Dry, Normal, Oily, Sensitive |
| Skin type | All, Combination, Dry, Normal, Oily, Sensitive |
| Specialty | Vegan |
| Unit Count | 10.0 gram |
A**R
Great for mascara on eyelids
This is a miracle product for me now, I won’t be without it! I always get mascara smudge on my upper eyelids but this has completely stopped that from happening. Love it.
A**R
Excellent product
The best eyeshadow primer I’ve used, my glitters stay put all day with no fallout
A**R
Great product
This primer works really well, I’ve bought multiple times and my mum always asks for this as her gift for bit that/Christmas too as she says it is non clumping so great for aging skin
D**A
Too beige, too noticeable but strong
Not irritating to my sensitive eyes. But it dries so quickly it is a race sometimes. There were times I found out that I used too much of it/accidentally left a micro drop of it ouside of eye zone and it looks like a beige stain of plaster that you can't remove unless you carry a makeup remover with you. Well, at least it stays on when I'm crying lol
T**S
Pretty good, but I may just de-influence you!
I bought this product on Black Friday discount just to try as a lot of people swear by it. It's pretty good, it allows the eyeshadow to pack on more intensely but I don't necessarily find it to be life changing to my makeup routine. The average person who isn't a working Makeup Artist may not need this because it can complicate the blending of shadows as dark or saturated colors can stick so well onto the tacky/wet primer that they'll leave little round marks from your brush's first application that can be harder to blend out. So I still prefer applying eyeshadow over my powdered lids, which I find lets the colors blend better as it is powder-on-powder. It can be used to make glitter adhere more strongly and stand out more though. Also decent for a cut crease. So for me it's not worth the full retail price, but it may just be for you!
V**D
sometimes you just need a little treat
This was all the hype in every make up tutorial when I was growing up. I bought it on a whim during a sale and I love it tbh. I don’t wear elaborate eyeshadow looks, usually just some shimmer or glitter. Since those are prone to moving or creasing, this has been wonderful. I also just like the way it feels to wear it. Is it necessary? No. But none of make up is, however, it’s more fun to wear it when you enjoy the products you use. I also love not worrying throughout the day about my glitter looking sad.
E**A
An essential for eyeshadow
I swear by this primer as an everyday wear. It keeps eyeshadow in place day to night in all weathers.
S**R
The best primer out there
I LOVE love this primer - I’ve been using it for years. I have forgotten to put primer on before putting on my eyeshadow and it’s faded half way through the day! This primer really is the best, my eyeshadow still looks just as good at the end of the night when I’ve applied it in the morning!
E**Y
Ottimo!!!!
È una base occhi eccezionale puoi mettere qualunque tipo di ombretto anche scadente e dura da mattino a sera senza entrare nelle pieghe o sbavare. Lo consiglio assolutamente sopratutto perché l ho pagato pochissimo (10 euro) invece che 26/30 come in profumeria.
A**ー
リピ3回目
3回目の購入! 普段少し濃いめのメイクしてますが、これを使うと目だけは1日崩れる持つのでお気に入り♡ 粉落ちやラメ飛びもなく、ほんとに良い商品!!
J**A
Das Original
Der Primer von Urban Decay ist mit Abstand der beste Primer. Kein verschmieren mehr. Der Liedschatten hält.
E**A
Magia
Una maravilla, mis sombras aguantan mucho y sin brillos. Al cabo de 8 horas siguen intactas. Me encanta!!!!!!!!111
(**)
14時間メイクしてても取れませんでした
購入して2年経ちます。 私は主に汗ばむ時や、1日メイク直しする暇ないかもって時に使用してます。 私の目は、くっきり二重で溝も深いため、液をつけ過ぎると溜まってしまいますが、つけたすぐ後だったら伸ばすことができるので問題はないです。 良い点は、 アイシャドウは発色が良くなります。 アイラインは全然落ちません。朝4:00にアイラインを描いて、夜18:00までくっきりしっかりもちました。 汗ばんでも、長時間つけてても落ちないので、メイク直しやアイライン等の心配が少なくなり、持ち物も減りました。 悪い点は、 液をつけた後、アイシャドウのぼかしがなかなかうまくできません。 アイラインは、線を失敗するとなかなか消せず、全部落としてからもう一回下地から始めなければなりませんでした。 私は、悪い点のところに関して失敗しないように微調整すれば良いかなと思うので、使い続けています。 三角ゾーンに液を塗ると、長時間キープされるので、ずっと目がデカく見えます!
Trustpilot
3 weeks ago
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