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📏 Unlock your child’s inner scientist with every measure!
The Measure It! tape measure is a vibrant, toddler-friendly educational toy designed to develop early numeracy and STEM skills. Featuring a 1.2-meter plastic blade with clear imperial and metric units, a chunky ergonomic casing, and an easy manual reeling mechanism, it supports fine motor development and scientific exploration. Perfect for ages 3+, it’s a durable, versatile tool for both indoor and outdoor learning environments.





| ASIN | B00B99ET4Y |
| Best Sellers Rank | 21,572 in Toys & Games ( See Top 100 in Toys & Games ) 46 in Play Tools |
| Blade Length | 1.2 Metres |
| Blade Material | Plastic |
| Blade Width | 1 Inches |
| Brand | Learning Resources |
| Case Material Type | Plastic |
| Case material type | Plastic |
| Colour | Multicoloured |
| Country Of Origin | China |
| Customer Reviews | 4.3 out of 5 stars 4,413 Reviews |
| Global Trade Identification Number | 00765023891539 |
| Included Components | Learning Resources Simple Tape Measure |
| Item Dimensions L x W | 22.4L x 6.4W centimetres |
| Item Type Name | Learning Resources Simple Tape Measure |
| Item Weight | 0.25 Kilograms |
| Item weight | 0.25 Kilograms |
| Lock Type | Auto |
| Manufacturer | Learning Resources Ltd |
| Manufacturer Part Number | LER9153 |
| Measurement Accuracy | ±1/16 inch per 10 feet |
| Measurement accuracy | ±1/16 inch per 10 feet |
| Model Number | LER9153 |
| Product dimensions | 22.4L x 6.4W centimetres |
| UPC | 885671702060 765023891539 044985597339 885949631993 885745314847 885724654933 885738082074 885961204366 |
| Unit Count | 1.2 meter |
E**A
Worth the money
Perfect gift for little people that like to copy grandad and pinch his at every opportunity. Well made and robust. Perfect size and shape for small hands. Can put up with being dropped or knocked over. Great colours very inviting to my grandson. Well worth the money
H**E
Great item for kids
Great item, Grandaughter is obsessed with measuring her dolls and toys so she loves this.
E**A
Kid likes it
Kid loves it but I found it quite big and noisy.
J**A
A toy used over and over again
Bought for one of our 3 year old’s Christmas present and he loves it and that’s what matters! It’s a great add on to other tool toys he already has and he really enjoys playing with it. It’s had lots of play time and is still going strong - it has easy to read number markings on and the wind up is easy to use by himself as well as to pull the tape measure out.
A**L
Good but dont break it!
A good item and my son likes it. It is noisy as others have said but beware, if you have children running about then the yellow end can break and if your child then turns the handle back to retract the measuring tape then its lost forever! Have got another in the hope he doesnt do the same but best to be aware of this!
H**H
Good for numbers
Both my boys love this. One loves counting the numbers, the other uses is to tie stuff up, makes me hold on end and forces his brother to play limbo. They both get a lot of fun out of it and fight over it so much I had to buy another one.
P**Y
Great
My grandson loves this He’s. always wanting to measure things Wee bit noisy but he’s happy
K**N
Perfect for my 3 Yr old
I bought this for my daughters 3rd birthday as she had a fascination for her dad's measuring tape. This has definitely done the trick and she quite happily measures all sorts of things with it instead of wanting her dads one. It also seems pretty durable and very straightforward for a 3 yr old to use!
R**Y
Noise problem is real but easy to fix
This thing is as loud as everyone says, but I found an easy way to fix it. If you take out the five screws and open it up, you’ll see two little yellow prongs at the center of the spool. Those are your noisemakers. They serve no functional purpose. If you bend down those prongs or cut them off, the toy becomes nearly silent but works exactly the same.
C**C
Fait beaucoup de bruit
Jouer pour enfant
M**D
Happy Boy !
Made a 4 year olds day ! Great Product and just right
J**E
Totalmente recomendado
Es fácil de usar para los niños y les encanta
G**G
Gros
Attention à la photo. M'a femme a achetée ce mètre à ruban en joué pour notre fils qui est de qualité jolie ,mais lors de la réception du produit oops il est gros comme mètre à ruban ( la taille n'est pas comme les mètres à ruban que l'on peut trouver en boutique de bricolage il est 4 fois plus gros) .
Trustpilot
3 weeks ago
3 days ago