Pearson Marketing Management, Global Edition
Description
📈 Elevate your marketing game with the definitive global guide!
- GLOBAL PERSPECTIVE - Tailored content for international markets and diverse business environments
- HIGHLY RATED RESOURCE - 4.5-star average from over 100 reviews, proven student favorite
- TRUSTED INDUSTRY STANDARD - 16th edition by Kotler & Keller, the gold standard in marketing education
- PRACTICAL EXAMPLES INCLUDED - Real-world case studies to bridge theory and practice
- MASTER MARKETING FUNDAMENTALS - Clear, accessible language perfect for emerging professionals
Pearson Marketing Management, Global Edition (16th edition) by Kotler & Keller is a comprehensive, globally relevant textbook weighing 2.8 lbs, designed to equip marketing students and professionals with clear concepts, practical examples, and the latest industry insights. Highly rated and widely used, it’s the essential resource for mastering marketing fundamentals in today’s interconnected business world.
Specifications
| Dimensions | 21.7 x 2.4 x 27.5 cm |
| Edition | 16th |
| Isbn 10 | 1292404817 |
| Isbn 13 | 978-1292404813 |
| Item Weight | 1.3 Kilograms |
| Language | English |
| Print Length | 608 pages |
| Publication Date | 24 November 2021 |
| Publisher | Pearson Education Limited |
Reviews
User
Producto degradado por falta de proteccion en el transporte (?)
User
Great Starting Point for Marketing Students: Easy to Read and Full of Practical Examples
The book is an excellent resource for students beginning their journey in the field of marketing. The language is clear, accessible, and easy to follow, with plenty of practical examples that help illustrate and reinforce the concepts. On a separate note, the delivery was flawless—even all the way to Colombia, everything arrived perfectly.
User
Il Marketing oggi …
un testo sacro del Marketing
User
Évaluation globale pour un bon achat
Livré tel que promis
User
Very fast delivery
Book was received very promptly.It was a good update for me.
Common Questions
Trustpilot