Influence : The Psychology of Persuasion (New and Expanded)
Product ID: 335781106
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In the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasionexplains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you dont have to be a scientist to learn how to use this Science. Youll learn cialdinis universal principles of influence, including new research and new uses so you can become an even more skilled persuaderand just as importantly, youll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdinis principles of persuasion: reciprocation commitment and consistency social proof liking authority scarcity unity, the newest principle for this edition understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdinis 35 years of evidence-based, peer-reviewed scientific researchincluding a three-year field study on what leads people to changeinfluence is a comprehensive guide to using these principles to move others in your direction. Review: Great book - I received it in completely good condition, no tears, no damages and no folds at all. Buy this book to influence someone or persuade someone. Review: Must read book to know understand basics of selling and buying - Good book for people who are learning to sell.
| Best Sellers Rank | #415 in Books ( See Top 100 in Books ) #15 in Analysis & Strategy |
| Customer Reviews | 4.6 out of 5 stars 7,526 Reviews |
R**O
Great book
I received it in completely good condition, no tears, no damages and no folds at all. Buy this book to influence someone or persuade someone.
S**N
Must read book to know understand basics of selling and buying
Good book for people who are learning to sell.
A**N
less pages
book comes in a good quality but it has only 568 pages instead of 608
K**N
Good Insights
The content is good. Very good insights on digital business. However, the book i received was used there were finger prints on it and some oily smell. 5star and best only for content. 0 stars fir the seller.
D**H
MUST BUY
Must Read this book was mentioned by many of the other authors and celebrities, i thought it was a PR campaign but as much as the hype is created, the book is actually worth the hype.
S**U
Genuine opinion
For content quality you can explore the internet . But , regarding product quality I assure you it is not pirated copy . And it is genuine. Binding , font and everything is fine.
S**T
Good
Good
S**L
Read 10% and decide yourself!
Read it - even if you are not in sales & marketting. It's also for our everyday life. If you are from the Indian subcontinent, you can understand how our parents and relatives and peers persuade us for paths where our zero potential lies.(especially in terms of education) Dr. Robert Cialdini ❤️
R**T
Very satisfied with this one
High quality paper
N**Y
ممتاز
سعره منخفض ، وانصح بشرائه
C**R
Sherlock Holmes of our minds
Cialdini's 'Influence' is like taking a fascinating journey inside the 'Moriarty' of our minds, uncovering the invisible strings that lead us to say 'yes' when we might have said 'no.' Each page is a detective story in its own right, unravelling the mysteries of human behavior in an engaging, enlightening, and downright entertaining way. Get ready to step into your mental Baker Street and face your inner 'Watson.
C**E
Interesting read about influence, persuasion and manipulation
A great book, a joy to read. Gives an overview of the art of persuasion, as well as provides you with the necessary tools to identify manipulation, even the subtlest forms of it. Highly recommended!
D**K
New edition fully expanded and improved
Cialdini provides the professionalism and scientific rigour of Kahneman with the fun and accessibility of Gladwell. Having read an early edition of ‘Influence’ I was surprised not least at the difference in the sizes of the books. This book builds significantly on the contents of the previous editions. Cialdini is an academic, a practical field researcher and a master at translating some complex psychological phenomena in to accessible and easily understood principles. Not only does this book add a new principle ’unity’ that was not part of the original text, but he also devoted a healthy section of each section on how to identify and if necessary offer resistance to the principles when they are being used against you. There are a range of examples and anecdotes to illustrate the points being made. From there it’s up to you as the reader and you can consider how you may be able to make use of these principles ethically in your personal or professional life. If you have ever heard yourself say, I like people watching, psychology fascinated me or ‘why did he/she do that’ then this book could shine a light of understanding into your world. You may even learn something about yourself.
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