Nudge: The Final Edition
Product ID: 334314714
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*Once again a New York Times bestseller! First the original edition, and now the new Final Edition * An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein More than 2 million copies sold Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful “choice architecture”—a concept the authors invented—to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as an explosion of new research in numerous academic disciplines. To commit themselves to never undertaking this daunting task again, they are calling this the “final edition.” It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives—COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and “sludge” (paperwork and other nuisances we don’t want, and that keep us from getting what we do want)—all while honoring one of the cardinal rules of nudging: make it fun! Review: Don’t miss it, wroth every word. - Don’t miss. It’s a 5 days read and life King of thoughts. Positive ones at that. Review: desertcart Prime damaged my book. - The book is quite all right. But the bare minimal packaging scuffed and damaged my book.
| Best Sellers Rank | #36,806 in Books ( See Top 100 in Books ) #247 in Economics Books #273 in Personal Transformation #276 in Self-Help |
| Customer Reviews | 4.4 out of 5 stars 4,312 Reviews |
H**.
Don’t miss it, wroth every word.
Don’t miss. It’s a 5 days read and life King of thoughts. Positive ones at that.
Y**3
Amazon Prime damaged my book.
The book is quite all right. But the bare minimal packaging scuffed and damaged my book.
S**E
nice book
good book
M**I
Interesting book
Good book
S**R
Could've been shorter
It's one of those books that shows great promise in the beginning and slowly fizzle out. The author has made his point by halfway mark yet drones on with his side of arguments. So the second half kind of feels like a thesis being defended. But the first half of the book is definitely worth your time - interesting examples galore.
A**N
Insightful and eye-opening analysis of human behaviour, and implications for decision making
If you have not delved into the fascinating world of behavioural economics or cognitive sciences then let this be the book that starts you on your journey. It is highly, highly recommended. It provides deep insights into how humans actually behave in most real-life situations and how such behaviours deviate radically from the simplistic and bland assumptions of traditional economics and sociology over the last 100 or so years. That is why so many efforts at getting people and societies to behave or not behave in a certain way repeatedly fail. With the understanding provided by this book we could design better policies, laws and practices in just about every walk of life, whether personal, familial, corporate, government or multilateral. The concepts of libertarian paternalism, nudging, choice architecture, sludge reduction, and the power of defaults are amazingly powerful tools to achieve significant social good at little or no cost. This book is as relevant to an average individual or parent as it is to law-makers, regulators, politicians and prime ministers. You can use this book to make better decisions yourself, or simply to avoid becoming victim to subtle manipulations by others (corporates, politicians, etc). Unfortunately, the chapter on organ donation partly spoils the joy (which is the reason I ultimately rate the book 4 stars instead of 5). The authors quite disingenuously bend their own rules and split hairs in order to favour what seems to be their personal preference for the ‘default’ option (prompted consent) over what should scientifically/logically be considered the best option (presumed consent). There are at least two blatant contradictions and one implied contradiction in their laborious argument that prompted consent is superior to presumed consent. To top it all, they end the chapter by saying the ‘default’ consent choice isn’t the primary determinant of success of organ donation programs anyway, leaving one to wonder why they devoted so many pages to it in the first place. But apart from this one blemish, it really is a wonderful, eye-opening book. Go for it.
M**A
"Nudge by Richard H. Thaler and Cass R. Sunstein
Nudge" is a groundbreaking exploration into the realm of behavioral economics, penned by the esteemed duo of Richard H. Thaler and Cass R. Sunstein. Through a captivating blend of academic rigor and accessible prose, the authors delve into the subtle ways in which individuals can be influenced to make better choices in their lives.
A**R
The science of choice architecture
Just gained lot of insights from reading this phenomenal book . Thaler and sunstein have put a lot of effort here . This is even more interesting if you relate to your everyday life and think about the ways you can solve your daily choice problems from the ideas given in the book. The underlying theme of the book "libertarian paternalism" looks like a oxymoron , but it's not . The authors have explained the very essence(lib Pat) of it , in a understandable , thought provoking way . A must read book for all ages .
N**Y
ممتاز
سعره منخفض ، وانصح بشرائه
A**.
Deja enseñanza
Excelente libro
A**M
Brilliant book
So well written and insightful!
A**A
A change management principal
Nudge vs. sludge captures many of the “autopilot” decisions we make in daily life. If you are familiar with Thinking, Fast and Slow, Nudge shows how intuitive decisions can be influenced in a desired direction. The concept is intuitive and does not require extensive proof to be convincing. Although some ideas are repeated, the book remains practical and engaging.
J**A
Read and be amazed
You’ll never make another decision without thinking back to this book
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