Digital neuromarketing: the psychology of persuasion in the digital age

As a small business owner whose background is not in marketing or business management, I found Page's book to be accessible and (do I dare say it) an enjoyable read. Yes, a book on marketing can be enjoyable to read and here's why. The author describes the principles and the bridges between neuropsychology and marketing in digestible interrelated chunks. He consistently provides real-world examples and teaches the reader the content. I am already rethinking my marketing and have applied several of his ideas and witnessing positive results. I feel that someone has finally revealed all of the marketing secrets I desperately needed to know. Excellent book, especially in the world of digital marketing.

Pacco arrivato in ottimo stato e puntuale.Il libro si presenta di ottima fattura, la copertina e il retro sono vellutati e da una bella sensazione in mano. Come dal titolo, questo libro è di altissimo valore se appunto state studiando web marketing, o siete comunque molto appassionati di questo campo. è strutturato molto bene e contiene argomenti davvero interessanti, è una sorta di riassunto ma neanche troppo dei migliori libri di web marketing presenti sul mercato e sono sicuro che rimarrete soddisfatti.p.s. il libro è in lingua inglese.

The book is utter nonsense. No comprehensive structure,lacks depth, he quoted other books all through. It's utter gabbage. DO NOT BUY

Something does feel quite right with this self-published book. It will stimulate thinking and contains some interesting ideas, but it is not an academically substantial work and is missing an index which immediately relegates it to the status of ‘hack’ publication. And who is Sam Page? The cover says #1 Best Selling Author. This is hard to believe. Best selling where? Indeed, are the other reviews of this book genuine? My experience of Amazon is making me believe that the organisation is becoming untrustworthy as it seems that increasingly products displayed on the website are not what they appear to be. One suspects that as Amazon puts its competition out of business the urgency to put customers first will diminish as there will be fewer alternative retailers for customers to turn to. In the case of self-published books Amazon should state that such books have not passed through professional publishing houses and have not, therefore, been approved by professional book editors.

Muy bueno !