Nice 'N Easy Permanent Hair Color, 4R Dark Auburn (Packaging May Vary)

I got 2 products instead of 3, no conditioner.

Been using this for 10 years to keep my natural color going after my grey showed up.

i LOVE how this color looked when i first dyed it. the first two pictures are of my natural color the day before dying my hair, the next two are the day i dyed it, and the last two are a week after dying (same day, just different lighting). i wash my hair every other day so i was kind of surprised with how fast it faded. i still love the color, i just wish it lasted a little longer. i double shampoo on the days i do wash my hair so i’m not sure if that has made it fade faster or if this dye just fades quickly regardless

The smell of this dye is real strong. It was giving me a headache and felt like I was suffocating in the bathroom. The smell also lingers in your hair too. I have dark brown hair and it turned more of a light brown with my roots being more of an auburn color.

REALLY LIKED the color immediately after dying.. but after 3 washes, the original color started to fade. I have "dirty" blonde hair naturally, and I wanted to change things up for the holidays. This dyed my hair perfectly. I loved everything about it. Rinsed the crap out of it, water ran clear for a little while before I used their conditioner. Achieved my desired look, I was happy, it was amazing, etc.. Then I started to notice I was still getting color in the next few washes.. not much, just enough to tint the water.. Then I noticed the color at the ends of my hair was lightening back to my natural hair color. So now, for the holidays, I have dark auburn roots, but dirty blonde tips, with the color fading in the middle. I even double checked the product to make sure it was permanent and not temporary.. 5 stars for the hair color itself, but 3 stars for permanence.

Good