What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L’Oréal Paris Superior Preference Fade-Defying Color 5CB Medium Chestnut Brown - Warmer for Unisex

Product ID: 280463002

Details

Brand
L'Oreal Paris
Colour
5CB Medium
Item form
Liquid
Package information
Box
Product benefits
Gray Coverage

🎨Rich, fade-defying color spectrum

💧Vitamin E nourishes, prevents dryness

☀️UV filter protects color longevity

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COP 188108

Duties & taxes included

In stock

Sold byAmazon ColombiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

🎨 Unlock your hair’s true color potential with lasting brilliance!

SEAMLESS GRAY COVERAGE - Confidently cover grays with a natural, rich medium chestnut tone.
NOURISHING VITAMIN E BOOST - Protects hair from dryness while enhancing softness and shine.
VIBRANT LONG LASTING SHINE - Experience a luminous chestnut brown that stays radiant day after day.
ADVANCED FADE DEFYING FORMULA - UV filter locks in color, keeping your hair fresh and vibrant longer.
UNISEX APPEAL FOR EVERY PROFESSIONAL - A warm, sophisticated shade designed to elevate your polished look.

L’Oréal Paris Superior Preference Fade-Defying Color in 5CB Medium Chestnut Brown delivers a rich, long-lasting chestnut hue with superior gray coverage. Enriched with Vitamin E and a UV filter, it nourishes hair while protecting color from fading and dryness, making it a top choice for professionals seeking vibrant, enduring shine.

Specifications

ASIN	B002LKCMJO
Best Sellers Rank	#7,524 in Beauty ( See Top 100 in Beauty ) #112 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5CB Medium Chestnut Brown
Colour	5CB Medium Chestnut Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 21,570 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249158289
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Liquid
Item Weight	0.01 Kilograms
Item form	Liquid
Manufacturer	LOreal
Manufacturer Part Number	071249158289
Material Features	Highlights
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249158289
Number of Items	1
Package information	Box
Product Benefits	Gray Coverage
Product benefits	Gray Coverage
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249158289
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Great colour! great coverage! Great conditioning

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

The color is brilliant, such an empowering yet settle and calm yet ...

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

L'oreal is always dependable and reliable with their colorsheir

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

良い感じです、良い色です⁉️

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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