Simply Color Permanent Hair Color, 7.47 Medium Natural Copper

L9ve the color. Application is same as most hair cor, depending on results desired. I was touching up. Had at least 6in of new growth. Thought I could go natural- NOT! So bought this and so far very satisfied. To me it seems as though it doesn't fade as fast. I do know frequently washing can fade it quickly as well as heat styling and additional haircare products. I'm currently not heat styling or adding additional styling products. So my thought that this is making the color last longer l. I'm also a stylist, my other secret is sitting under a medium high hood hair dryer for at least 25min. This trick opens the cuticle layer of the hair more. This results in more color being deposited onto the hair. Also rinse your hair after final shampoo and after conditioner with cool water. This helps to close the cuticle layer.

I have used this product for awhile and absolutely love the depth of the color. My only problem with this product is that I keep staining my pillowcases and towels and not just the first couple of days after coloring my hair. It happens for weeks after coloring. I’m not sure if by eliminating some of the harmful ingredients of hair color it allows it to come off on towels or pillowcases when your hair is wet.

Love this hair dye! The color was exactly what I was looking for. Does not irritate my scalp and the color lasts a very long time!

I love this brand and the color comes out so rich and last a while.

My hair was previously colored a shade very close to the one I chose in this product, but I had some regrowth I needed to dye. This hair dye worked well at covering the regrowth and refreshing my hair color but I don’t think it is ideal for switching up your color. For me, the color looks natural and doesn’t have that harsh “just dyed” look that other brand tend to have which I appreciate. Overall, it just depends on what you’re wanting but I really liked it. The smell wasn’t too strong (but there is a notable “hair dye” smell) and it didn’t seem to dry out my hair too much. I would order again if I decide to stay the same shade.

I've used this brand in the past and it didn't take to my hair but I decided to give them another try just to make sure it wasn't a fluke. The second time around using the same brand but different color/formula was a NIGHTMARE!! Not only did the color not take to my hair but it completely DESTROYED my hair! My hair is so dry and falling out, the hair loss is so bad it clogged my drain. I take care of my hair because I am very proud of it, but now I'm going to have to bond repair it multiple times and hopefully I can fix it. This product/brand is just trash and not worth the damage it's done to my hair/self esteem.

Good enough

Doesn’t turn red. Easy to use. Good coverage.