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โจ Unlock your hairโs full potential with every wash! โจ
It's A 10 Miracle Shampoo Plus Keratin is a sulfate-free, heat-protectant shampoo designed for chemically treated hair. Infused with keratin and natural ingredients, it nourishes, strengthens, and protects hair from thermal and environmental damage while preventing breakage and tangling. Ideal for professionals seeking salon-quality results and healthier, shinier hair with every wash.








| ASIN | B077MMYXHQ |
| Active Ingredients | Almond Oil, Aqua, Hydrolyzed Keratin, Keratin |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Best Sellers Rank | #146,100 in Beauty ( See Top 100 in Beauty ) #5,935 in Hair Shampoos |
| Brand | It's a 10 |
| Brand Name | It's a 10 |
| Customer Reviews | 4.7 out of 5 stars 2,821 Reviews |
| Hair Type | Chemically Treated |
| Hair type | Chemically Treated |
| Item Dimensions | 18.3 x 9.2 x 6.4 centimeters |
| Item Form | Liquid |
| Item Weight | 20 Ounces |
| Item form | Liquid |
| Liquid Volume | 10 Fluid Ounces |
| Manufacturer | It's a 10 Haircare |
| Material Type Free | Sulfate Free |
| Material type free | Sulfate Free |
| Number of Items | 2 |
| Other Special Features of the Product | Natural Ingredients |
| Package Size Name | 2 pack |
| Product Benefits | Nourishing, strengthening and color-protecting |
| Recommended Uses For Product | Tangled Hair |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | All Hair Colors |
| UPC | 672823388094 |
| Unit Count | 20.0 Fluid Ounces |
S**Y
Excellent shampoo
Good shampoo getting pricey
J**D
Leaves My Hair Soft, Healthy & Shiny!
I've been using It's A 10 Miracle Shampoo Plus Keratin for a while now, and it has become one of my favorite shampoos. It's sulfate-free, lathers beautifully, and leaves my hair feeling incredibly clean without stripping away moisture. The keratin formula has helped my hair feel stronger, smoother, and much more manageable. Iโve noticed less frizz, added shine, and my hair feels soft after every wash. It pairs perfectly with the It's A 10 Miracle Daily Conditioner, and together they leave my hair looking like I just walked out of the salon. The large 33.8 oz bottle is also an excellent value since it lasts a long time, even with regular use. A little goes a long way, so you don't need to use much with each wash. If you're looking for a high-quality, sulfate-free shampoo that cleans gently while leaving your hair soft, healthy, and easy to style, I highly recommend this one. It's definitely a product I'll continue purchasing!
M**A
Awesome product!
Just love it!
A**T
Love this product
Love this product
A**T
Excellent shampoo
One of my favorite shampoos. Iโve repurchased it several times because it keeps my hair soft, clean, and healthy-looking. Great quality and definitely worth buying again.
Trustpilot
2 weeks ago
2 weeks ago