Platform Scale: How an emerging business model helps startups build large empires with minimum investment

It's an amazing book on platform

Absolument à lire. Hyper bien structuré, très pédagogique. L'auteur Sangee Paul Choudray donne les détails, et avec beaucoup de minutie, d'une construction rentable d'une plateforme numérique aux acteurs de la net-économie. Rien n'est laissé au hasard. Mieux encore, le livre se termine par quelques perspectives, certes courtes mais importantes. C'est un indispensable ouvrage pour toutes les parties prenantes de la révolution digitale.

Choudary provides theory, examples, real-world strategies, and models for understanding and designing platform businesses. This book describes how "pipe" businesses are being usurped by platforms and how to design a platform business. Platform Scale contains an up-to-date and insightful look at platform patterns and clear strategies for how growth and scale are achieved. The models Choudary uses are presented in illustrations at the end of each chapter and build on each other to form a complete picture of platform dynamics. He gives two diagnostic and strategic views of platforms: 1) the platform components and participants; and 2) the platform stack including data, infrastructure and services. He uses these throughout the book to illustrate how to achieve scale and create value. Choudary dissects various platform businesses and specific interactions to give detailed advice for interaction design, incentives, and network effects, and virality The key to designing a platform business is the interaction between consumers and producers. The platform must build incentives for producers, long term value for all participants, strong curation mechanisms for content, and effective filters for relevance. To achieve platform scale, owners must select the right type of interaction driver and remove friction between participants. At its inception, every platform must find a way to jump start its usage to gain critical mass for survival. Choudary provides a catalog of strategies, patterns, and case studies for each of these challenges. He includes a design canvas for both platforms and virality to help with planning and strategy. After reading this, you'll have several great models to use for analyzing your own and other platform businesses along with strategies for growth. There's only one other book on platforms which covers more ground: Platform Ecosystems by Amrit Tiwana.

While this book may be 10 years old, having thoroughly it read through it and highlighted it TWICE, it is truly a timeless book worth its weight in 100 Bitcoms!! If someone has any thoughts of building a platform for producers and consumers to connect and mutually benefit, don't proceed before digesting the valuable principles of this book. THANK YOU for investing the time in documenting your wisdom, Sangeet, so that many of us can SCALE in businesses rather than FAIL in business! (I valued this book so much, I purchased 3 copies to hand out to my colleagues to read through and discuss together.)

The paperback version has bad binding quality. As showcased in the image some pages are not glued and fall out when flipped. Contents are great though.

Esta mal impreso. No se puede leer bien. Las páginas incluyen margenes y pies en blanco enormes.