OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know
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Description
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New Mint Condition Dispatch same day for order received before 12 noon Guaranteed packaging No quibbles returns Review: Good read for marketers Review: A must-have for any marketer! - Probably among the top 10 best marketing books ever red, along with Consumer connection, Cultural branding, etc. Altough some short-cuts are taken, and some chapters repeat themselves, it is an amazing though-provoking book for anyone who has gone through the dogma books of Kotler & like.
Specifications
| Best Sellers Rank | #21,656 in Books ( See Top 100 in Books ) #30 in Linguistics Reference #105 in Marketing #295 in Economics |
| Customer Reviews | 4.6 out of 5 stars 688 Reviews |
Reviews
P**E
Good read for marketers
A**E
A must-have for any marketer!
Probably among the top 10 best marketing books ever red, along with Consumer connection, Cultural branding, etc. Altough some short-cuts are taken, and some chapters repeat themselves, it is an amazing though-provoking book for anyone who has gone through the dogma books of Kotler & like.
J**N
A must-read
T**Y
This should be on any marketers must-read list.
D**Z
Destructor emocional
Soy mercadólogo y a medida que leí este libro fui teniendo un breakdown emocional ya que me fui dando cuenta de todo lo erróneo que había aprendido en la universidad y lo que se cree en la industria. How Brands Grow es un libro ilustrador e inspirador que da luz a lo que en verdad significa ser mercadólogo. Disipa muchos mitos sobre esta bella profesión y ofrece una visión hacia lo brillante que es el futuro de la mercadotecnia correctamente ejecutada y el impacto que podrá tener sobre el mundo de los negocios. Un must para todo mercadólogo de carrera y/o profesión que quiere revolucionar su industria. 5/5 dejaría que me rompieran el corazón otra vez.
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