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💼 Own your edge with Wella Eimi Rugged Texture – where strong hold meets sleek matte style.
Wella Professionals Eimi Rugged Texture Matte Texturizing Paste (75 ml) is a premium hair styling product designed for strong, restylable hold with a natural matte finish. Ideal for adding volume and texture to dull or limp hair, this unscented paste delivers professional salon-quality results without shine or damage. Made in Germany, it’s a top-ranked choice for modern professionals seeking effortless, rugged hairstyles that last all day.












| ASIN | B07HZCNL7X |
| Best Sellers Rank | #14,771 in Beauty ( See Top 100 in Beauty ) #1 in Hair Texturizers |
| Brand | Wella Professionals |
| Country of Origin | Germany |
| Customer Reviews | 4.1 out of 5 stars 290 Reviews |
| Global Trade Identification Number | 08005610574721 |
| Hair Type | Dull |
| Importer Contact Information | M/s Wella India Private LimitedUnit No. 404-Wing D, Corporate Avenue, Near Mirador Hotel, Andheri, Ghatkopar Link Road, Chakala, Andheri East Maharashtra, Maharashtra (India) - 400093 [email protected] 2267783999 |
| Item Form | Clay |
| Item Type Name | Wella Professionals Eimi Rugged Texture Matte Texturizing Paste 75 Ml |
| Item Volume | 2.5 Fluid Ounces |
| Item Weight | 75 Grams |
| Liquid Volume | 75 Millilitres |
| Manufacturer | HFC Prestige Manufacturing, HFC Prestige Manufacturing |
| Manufacturer Contact Information | HFC Prestige Manufacturing |
| Number of Items | 1 |
| Packer Contact Information | HFC Prestige Manufacturing |
| Product Benefits | Volumizing, Strong Hold, Matte Finish, Restylable |
| Scent | Unscented |
| Unit Count | 75.0 Milliliters |
I**T
Very good
Why did you pick this product vs others?: Very good product from a professional brand which I trust , price is very reasonable compared to other professional brand . Gives my almost straight and limp hair the desired volume and hold which stay put almost entire day . At the time of applying its little dry but on hair its smooth and matte . No hair damage observed after applying . Texture: Little dry but not dry on hair Hold: Medium/ movable/ readjustable Ease of application: You have to be very quick
S**I
Do try
I have been using clay for 7-8 yeas , tried the paste for the first time and it works well
A**.
Great Product
Great product - Never fails .
P**A
Good
Good texture and creates settle volume been using for years
&**;
Ok product, does not provide enough texture or hold
3 star product
P**U
Good buy
Gives matte finish, non sticky, gives good hold, doesn't smell great though,hence 4 star.
S**P
Not sure whether it is original
Getting itches after applying
J**A
Hair fall problem
It's normal hair stretcher not set any type of hair style
A**R
Wella
Absolutely love this. Works really well. And easy to use. I you don't need much, to get the look.
E**N
Good quality product
Been using this product for around a year as it was recommended by my barber instead of the product I used to use and I’m really happy with it. My hair stays in position but can be easily readjusted if needed. Doesn’t make my hair sticky at all like some products do.
J**2
The best textured paste I've ever tried
Fast shipping and genuine product Very Happy with the supplier The product itself is excellent especially good for short textured hair Not greasy,not heavy Gives just enough texture shape and hold with just small amount
W**L
Very strong
If you want something to texturize your hair and keep it natural looking this is a bit hard. Good product but goes hard … fast
D**T
Not heavy or sticky
Great. Not at all sticky but good hold.
Trustpilot
5 days ago
1 month ago