Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Sapphire Smoke (Smokey Blue), Pack of 1 Hair Dye Kit

I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again.

I have always done by hair at the salon but I’ve moved to a small town and they charge wild prices for the bare minimum . I had naturally medium to dark brown roots grown out about 4 inches and blond highlights and my hair was to my butt. I bought 4 boxes of the downtown brown color to make sure I had enough . I left the dye in for the max 45 mins and I used 3 boxes for my medium thick hair. The color lifted the dark roots and the rest of my hair looked great I love the brown it shimmers and it looks good for my pale skin and doesn’t wash me out. My hair smells great and it’s super soft . This is a great cool brown color I will for sure use again . I have a lot of greys around my face and sides and it covered it nicely

Never died my hair before, as a dude with dark brown hair, didn’t think I could without bleaching. But this product worked amazing! This is my second time buying it, first time got 70, this time got 65 Color is even, it’s easy to apply, takes like 30 minutes. It does smell like dookie though. I have short wavy hair, about 3.5 inches on the longest part. I used about 2/3 of 1 bottle. Very even coverage.

When using L'Oreal Feria products, what you see is its shining effect. This multi-dimensional shining color with 3 times highlight technology can bring a richer and brighter effect. Feria, which comes from fashion-inspired design, has an innovative interpretation of traditional colors, adding a touch of avant-garde color to the hairstyle - from bright red, platinum, rose gold, metallic brown to blue-black, etc. These hair dye sets will completely change your hair color. Feria's prism chromatography is carefully arranged by L'Oreal professional colorists, aiming to present bold and eye-catching tones - no appointment required. Power Shimmer Conditioner can lock and smooth the hair without damaging or destroying the hair quality.

I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!

Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.

I love the color but I had issues with it leaking into lighter clothing and linens. This is a me issue and a common issue I have encountered using L’Oréal products like this. If you are extra careful it might work for you but for DIY hair dying people just be careful with amounts and maybe look into how much is appropriate. A number might be there. I was ignorant to not call but every time I experimented it still leaked on light clothes. Good news the color lasted and is gorgeous to go Joan Jett black! Good luck!

it is good for what it is. make sure that it doesn’t get on your cabinets, though it will stain, but that’s obvious. It just stains really fast wipe it as soon as it drops.