My natural hair color is brunette and is highlighted is this product helpful to tone down the highlighted areas. Looking for more of a bronde.

I think it would help to tone down your highlights, because I use it for that purpose. I have light brown hair and color the grays on top and around my face every 6-8 weeks. Over time the colored hair gets lighter faster and almost brassy. This shampoo tones it down to a warmer color that more closely matches my natural color

I have black hair,if i leave the shampoo on,will it darken my roots? I have some greys:(

It will not darken grey hair at all.

Will this help with brassiness?

This was not designed to tone down brassiness, but instead adds deep chocolate tones into your strands.

I have a very mousy, grayish, lifeless and almost greenish shade of life brown hair. Would this liven up the color?

We recommend using our Brilliant Brunette Shampoo, Conditioner, and Deepening Treatment to help you intensify the dark tones of your hair. The treatment works with your brunette tones to give your hair a surge of color for visibly darker, more intense color in one application. This color-enhancing treatment deposits dyes to the hair surface to create a deeper, richer color during conditioning. Continued use will intensify the color effect. The resulting color is temporary and color effect will fade if not used regularly. We hope this helps!

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Description

🌟 Unlock your richest brunette brilliance — because your hair deserves the spotlight!

GENTLE YET EFFECTIVE - Alcohol-free formula cleanses without stripping, perfect for color-treated hair longevity.
RICH DEEPER BRUNETTE - Amplify your brown with visibly deeper, cool chocolate tones that turn heads.
DAILY DOSE OF CONFIDENCE - Use every wash to maintain vibrant, fresh-from-the-salon color that keeps you glowing.
NOURISHING NATURAL POWER - Infused with evening primrose oil and cocoa for silky, hydrated hair without harsh chemicals.
SHINE THAT SPEAKS VOLUMES - Delivers brilliant, salon-worthy shine that makes your color pop every day.

John Frieda Brilliant Brunette Visibly Deeper Colour Deepening Shampoo is an 8.3 fl oz liquid formula designed to nourish and enhance brown hair tones. Featuring natural ingredients like evening primrose oil and cocoa, it deepens color while providing brilliant shine without ammonia or peroxide. Ideal for color-treated hair, this alcohol-free shampoo gently cleanses and maintains vibrant, cool chocolate hues with daily use.

Specifications

ASIN	B018B8PU02
ASIN	B018B8PU02
Active Ingredients	betaine,cetyl alcohol,sodium laureth sulfate
Age Range Description	Adult
Benefits	Infuses deep color
Best Sellers Rank	99,295 in Beauty ( See Top 100 in Beauty ) 3,026 in Shampoos (Beauty)
Brand Name	John Frieda
Customer Reviews	4.3 4.3 out of 5 stars (4,814)
Customer reviews	4.3 4.3 out of 5 stars (4,814)
Department	Women
Global Trade Identification Number	00717226224690
Hair Type	Color Treated
Is discontinued by manufacturer	No
Item Dimensions	47 x 76 x 209 millimetres
Item Form	Liquid
Item Weight	0.6 Pounds
Item model number	22469
Liquid Volume	8.3 Fluid Ounces
Manufacturer	JOHN FRIEDA
Manufacturer	JOHN FRIEDA
Manufacturer Part Number	22469
Material Type Free	Alcohol Free
Model Number	22469
Number of Items	1
Other Special Features of the Product	Natural ingredients, no ammonia and peroxide
Product Dimensions	4.75 x 7.62 x 20.88 cm; 272.16 g
Recommended Uses For Product	Mujeres
Scent Name	Coconut
UPC	717226224690
Unit Count	245.0 millilitre

Reviews

S**A

É um xampu leve, não agride os cabelos, e os deixa com uma linda tonalidade, um tom puxando para o cobre, já que meus cabelos são grisalhos

13.09.2021

A**Y

Perfect for died hair. I have hard water and this has really helped make my hair look good for longer after my hair appointment! Highly recommend

21.10.2025

A**A

Si Desde la primera aplicación deposita reflejos cobrizos, es de esperar que con el uso continuo quede genial el cabello. Rico aroma durable, deja manejable, con cuerpo y brillosa la cabellera, lamentablemente suspendí su uso, tengo cuero cabelludo muy sensible (tricodinia) que me actuó como un tinte (no es tinte) ya no uso tinte por la misma razón y es por eso recurro a este tipo de productos, pero por esa situación personal, no puedo calificar como malo el producto solo porque no sea apto para MI. califico como excelente

25.12.2021

G**N

Easy to use does what it says

16.11.2024

A**Y

This product does exactly what it says - I was skeptical, gave it a shot and WOW!!! I'm amazed, not often do I get so that. Also, it has made many more days between hair coloring! Highly recommend!

13.03.2026

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TrustScore 4.5 | 7,300+ reviews

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Customer service was outstanding when I had questions about the product.

2 days ago

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1 week ago

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TrustScore 4.5 | 7,300+ reviews

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago