Designing Experiences

This book is one of those works that can be considered a foundational reference in its field and an essential addition to one’s library. It offers an excellent analysis of customer experiences in relation to marketing and business strategy. Personally, it completely changed my perspective in this area and enriched me with highly valuable knowledge.

I am currently studying experience design and this book helped spark that love. I couldn’t recommend it enough- whether you’re using it from a professional standpoint to improve your business or to simply better your life, it is chock full of incredible tips, guidance, and knowledge. I’m so grateful to Mat and Bob for everything their book has helped me learn and grow. I couldn’t recommend it enough!

I read this book as part of a University class and loved it. It gave specifics on how to design experiences that are easy to use right away.

I am working in the customer experience field for more than five years. I really enjoyed reading this book, it was structured in a cumulative way to teach you how to design experience. It has a practical side that is missing in many other theoretical books. In many pages, you will feel that the book is talking to you as an experience designer and you will live the role. "What makes each experience unique is not the process, it's the ingredients" and this book will provide you with the secret ingredients for amazing experience.

This is a very accessible, easy to understand approach to help you provide excellent experiences to students and customers. Excellent examples, templates, and detailed explanations provide a framework for developing experience-centered services that meet client needs and wants. A must read!

I read this book in a class in college taught by Mat Duerden, one of the authors. I learned so much about experience design from reading this book. It is engaging and fun to read. This is a well written book that I would recommend to anyone!!!

After reading this book I look at every interaction and experience differently. I have tools to analyze and gain insight from every touchpoint in my career and my life. I highly recommend this book to individuals that want to learn how to recognize opportunities in seemingly mundane interactions and design more meaningful experiences.

This book is only okay-ish. The biggest problem is its lake of depth, it tries to formalize some common sense concepts, which could be useful, but these are pretty shallow for anyone with good design sense. A speed read through is the best way to approach this book, don’t waste too much time on it.

A must-have book for all professionals. Every paragraph is full of case studies, examples, and important concepts on how to design memorable experiences. As a musician, this book helped me understand how some concert experiences create long-lasting impacts on individuals and how I can utilise social media to create an experience that allows my musical identity and brand to thrive in. The book also taught me that to be more aware and analytical of my own experiences whether it be opening a new product, ordering food in a restaurant, or shopping in the city. No page had me bored. It's a very pleasant and informative read that'll have your highlighter running out of ink!

There are only a few books that so well explain what experience is from a formal perspective. If you are a person who wants to talk about experience design in your org, this book will offer your the framework and the vocabulary to convince your colleagues and bosses why experience design is something they should be concerned with. It is a good read, clear and easily understood. And fir sure it's a book you will keep on coming back to over and over again.

I learned many important things about CX from this book. It's a good buy. But if you're hoping for a book that really helps design experiences, you're out of luck. Its framework is useful for identifying what elements MUST BE in an experience - but it doesn't help to design an experience from scratch.

I teach program and event planning courses as well as a tourism experience design course and found this text useful for them all. The book is a much more affordable and interesting read than many other introduction texts, so I may use this as a replacement for some of my other course reading material. Having been in practitioner sessions on experience design led by industry experts, I can vouch that this text is great for industry professionals as well. Finally, the book is a great complement to the classic 'Welcome to the Experience Economy' and has a broad, interdisciplinary perspective. Highly recommend!

Es s lo que buscaba. Excelente!