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Product Description MicroPROtec Complex: distributes essential care ingredients quickly and evenly and protects from color-fade-out. - FadeStopFormula: for exceptional reductions in color wash-out during shampooing. Brand Story Founded in Germany in 1948, Goldwell has been a pioneer in the hair category, creating some of the industryโs most innovative products. Goldwell products deliver stunning results that start at the salon and continue at-home. Review: Love the feel after using - Cleans well, makes hair feel full and thick, great value for the money. Review: F. I. N. A. L. L. Y ! - My hair is naturally white. After trying what seems like EVERY shampoo on the market to keep white hair white (without the yellow bits); I have found my Shangri La. I love this shampoo and it does what it says it will do WITHOUT the purple/blue hue that I have suffered along the way with others. The color is muted as it comes out of the bottle - sort of a mid grayish with a hint of dark purple but not horrifically so. The fragrance is not overwhelming, but fresh and pleasant. It lathered up fantastically - I love to lather my hair and usually it takes half a bottle to be able to do that - not this shampoo......just a regular amount and I was able to really feel like I had washed my hair. It rinsed out well and left my wet hair very smooth and feeling lovely and clean. All in all - I am a huge fan and so very happy that at last, I can wash my hair without worrying about purple/blue undertones.














| ASIN | B07NBT7JZT |
| Active Ingredients | lactic_acid |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #78,112 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #2,005 in Hair Shampoo |
| Brand | Goldwell |
| Brand Name | Goldwell |
| Customer Reviews | 4.5 out of 5 stars 322 Reviews |
| Hair Type | fine, Color Treated |
| Item Dimensions | 2.05 x 2.05 x 8.07 inches |
| Item Form | Liquid |
| Item Weight | 294.84 g |
| Liquid Volume | 300 ml |
| Manufacturer | AmazonUs/QL2NC |
| Manufacturer Part Number | 202914 |
| Material Type Free | paraben free,gluten free |
| Model Number | 4021609029144 |
| Number of Items | 1 |
| Other Special Features of the Product | Neutralizes unwanted yellow tones. ยป Instantly refines cool effect. |
| Product Benefits | Neutralizes unwanted yellow tones. ยป Instantly refines cool effect. |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | Grey |
| Unit Count | 10.1 Fluid Ounces |
A**X
Love the feel after using
Cleans well, makes hair feel full and thick, great value for the money.
A**H
F. I. N. A. L. L. Y !
My hair is naturally white. After trying what seems like EVERY shampoo on the market to keep white hair white (without the yellow bits); I have found my Shangri La. I love this shampoo and it does what it says it will do WITHOUT the purple/blue hue that I have suffered along the way with others. The color is muted as it comes out of the bottle - sort of a mid grayish with a hint of dark purple but not horrifically so. The fragrance is not overwhelming, but fresh and pleasant. It lathered up fantastically - I love to lather my hair and usually it takes half a bottle to be able to do that - not this shampoo......just a regular amount and I was able to really feel like I had washed my hair. It rinsed out well and left my wet hair very smooth and feeling lovely and clean. All in all - I am a huge fan and so very happy that at last, I can wash my hair without worrying about purple/blue undertones.
B**W
Purple Shampoo
I bought this as a recommendation from my hair dresser. It doesn't leave my hair feeling heavy or dried out like store bought brands. It has a nice lather.
W**N
Supreme
Goldwell silver shampoo,great money well spend. It's gentle and is one of her favorite must haves. Quality is supreme.
D**T
Very good results.
shampoo and conditioner do not leave purple residue on hands. great results.
A**R
Banish the Brass
Where I live the sun is brutal on blond, silver or white hair causing it to get that yukky brassy yellow. This shampoo keeps my silver hair shimmery and soft - I love it.
P**E
Decent
I donโt see any difference in color or texture of my hair between this and any other purple shampoo I have used. Was hoping it would tone down the yellow, but it has not
P**Y
Tones the brassiness, blends the rest
This is the best shampoo yet. Lathers with a bit of purple. But it also does so much more. It gives the appearance of blending the blonde grownup and makes the hair luxuriously non frizzy. Will try other products by them.
S**N
affordable and works well
Previously used a high end expensive shampoo made my hair flat as it was too hydrating for fine hair. The hydration in this product seems just right. Have more volume.
J**N
Love it!
This shampoo smells nice. A light scent. I use it daily and it doesn't turn my grey hair blue or purple. My hair feels soft too.
J**R
Good
As expected. Came quickly
R**T
Suer
Bien
M**E
This will put a mauve shade in your hair
Ordered the shampoo and conditioner, not realizing it is purple.
Trustpilot
2 weeks ago
2 weeks ago