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✍️ Unlock the power of words and lead the creative revolution!
D&AD: The Copy Book is a hardcover, expertly curated collection of copywriting wisdom from 53 industry legends. Originally published in 1995 and now updated, it remains the definitive guide for professionals seeking to craft compelling, persuasive messages across all media. Highly rated and widely respected, this book is essential for anyone serious about mastering the art of influence in advertising, marketing, and beyond.
| Best Sellers Rank | #65,043 in Books ( See Top 100 in Books ) #258 in Design & Fashion (Books) #1,164 in Words, Language & Grammar #3,922 in Business & Economics |
| Customer Reviews | 4.7 out of 5 stars 564 Reviews |
V**S
The copy book
If you're in advertising you better read this book. If you're in marketing how have you not read this book already. If you're an entrepreneur read this book. If you want to see just how impactful ads can be, read this book.
H**A
The OG book for copywriters!
This book has left me inspired and with the will to just get out there with creative confidence!
L**K
Tells you how the writer was thinking.
Great book,it has great Ads and it even shows what the writer was thinking while writing the Ad. A must read for people interested in advertising
S**L
Poor condition
Some pages are twisted and look bad. This is an extremely expensive book to have such a condition.
A**N
This is an amazing book
I have been using the office book for a long time and wanted to get one for myself. Great that I was able to find it. For all the copywriters who are starting and who want to brainstorm (not with AI), it is definitely recommended.
A**A
Llegó súper bien
Llegó rápido y en buenas condiciones ✨
C**S
Brilliant
Excellent book. Includes most of my favourite campaigns.
X**D
Enorme fuente de inspiración
Si te dedicas a la Publicidad, tienes que tener este libro. Es un resumen de algunos de los mejores copywriters, principalmente de Reino Unido. Presenta una pequeña biografía de cada profesional y luego éste ofrece sus consejos al lector. Después pueden verse algunos de sus principales trabajos.
D**S
Ottimo!
Regalato ad un designer, è stato super apprezzato! L'articolo è arrivato in pochissimo, curato e avvolto nella pellicola protettiva. Se non sapete cosa scegliere, i libri di Taschen sono una garanzia!
Trustpilot
1 day ago
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