🎨 Unlock your true color potential with Wella ColorCharm — because your hair deserves the spotlight.
Wella ColorCharm Permanent Liquid Hair Color uses advanced Liquifuse technology to deeply saturate hair strands, providing exceptional gray coverage and up to 43% more shine compared to untreated hair. With 62 easily intermixable shades across five tonal families, it offers vibrant, long-lasting, and fade-resistant color results. The liquid formula ensures even application without dripping, enhanced by a gentle floral fragrance. Designed for professional-quality results at home, it processes in up to 45 minutes with a simple 1:2 mix ratio.
| ASIN | B07Q59QFGQ |
| Best Sellers Rank | #12,787 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #128 in Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | 5NW Light Natural Warm Brown |
| Container Type | Box |
| Customer Reviews | 4.6 out of 5 stars 1,504 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Item Weight | 1.28 ounces |
| Manufacturer | COLORCHARM |
| Manufacturer Part Number | 99240013881 |
| Material Features | Fade resistant |
| Model Number | 99240013881 |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Vibrant, long lasting, fade resistant results. Excellent gray coverage |
| Recommended Uses For Product | salon |
| UPC | 070018105462 |
| Unit Count | 1.4 Fluid Ounces |
D**M
Lasting color
I’ve tried many at-home hair colors, and Wella is by far the best. The formula applies evenly and doesn’t drip, which makes the process less messy. The color payoff is vibrant and true to the shade on the box. What impressed me most is how soft and shiny my hair feels afterward — it doesn’t have that dry, straw-like texture that some other brands leave behind. The coverage on grays is excellent, and the color has stayed rich even after several washes. Overall, this feels like professional salon quality at home. I’ll definitely keep repurchasing.
A**R
Easy tint
Works really well to tint my brows! Perfect color. Easy to do.
C**N
Nice color
Nice color. Comes out super dark at first, but fades after a couple of washes into a nice lighter shade.
M**A
Easy to use
I was using the gel hair color then I think it was discontinued and there was only a cream. The cream was too thick and I couldn’t mix or apply it easily. Very glad I found the liquid, it seems the easiest to mix and apply.
T**R
Dependable color
Very dependable product. This brand is true to color and easy to match to your hair color
V**M
Super
Super
M**K
Good product
Covers well and although not totally fade resistant from the sun, it lasts well. I’ve been using this product for many many years
N**A
Best deal
Best price available. Makes my hair shiny.
C**.
Beautiful color
Found it love it excellent coverage easy to use love this product
J**E
Love love love
Cult classic
A**X
Buen tinte, deja brilloso el cabello pero muy oscuro
Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.
M**N
Great quality!
Worked exactly perfdxt for what I expected
C**Y
This is a great product with the activator mixed in.
The product becomes a soft gel once mixed. Easy to apply and no side effects. It is doing nothing for my hair as I have more white now than grey.
Trustpilot
1 week ago
2 weeks ago