Smart Beauty with Plex | Plum

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

I've been using this for over a year and if you are looking for Cadbury purple this is it. Simply stunning lights up in sunlight to look almost metallic. Leaves your hair in smashing condition

absolutely awful product. put it on, absolutely lovely purple, didn't wash my hair until 5 days later so it had plenty of time to hold. after the first wash, half the colour has stripped out 😬. I've used the same shampoo for other hair dye and NEVER had this effect. I wish I'd believed the reviews and not wasted my money.

Great colour but it runs and bleeds when you get hot . Not great

ABSOLUTELY STINKS! Sadly these days you cannot seem to get any products anywhere that don't have added perfume in them and I've no idea why hair dye needs perfume in in the first place but I've used smart beauty for years (usually colours) and tend to be loyal to a brand, so I gave it to go. I've used the bleach kit in the past for my son when he wanted highlights and it had zero perfume in it and didn't have a smell, but the blonde dyes seem to have added perfume and they absolutely stink. Also did not cover any of my greys which is the main reason I got it :( Left it on for the full 45 minutes as well. Also, it did not come with a conditioner which I thought was odd for a blonde dye which is obviously damaging. It didn't really matter in my case because I was using my purple conditioner anyway to use as a toner but it's strange that a blonde hair dye doesn't come with conditioner? All in all very disappointed :( really miss their candy floss hair dye, it seems to be discontinued and replaced with pastel pink which is not the same. It is brighter and darker. Also never seem to be able to get the pastel lilac colour any anymore either. Maybe it it's time to find a new brand after all these years :/

I absolutely adored this colour but had to bleach before hand which made for slightly brittle hair but I wanted the full colour. The formula worked well on my dry, wavy hair and 2 boxes did the job. It’s definitely on the pricier side of dyes but this colour with the addition that it’s permanent made it a good choice. My hair already struggles with absorbing colour so unfortunately it didn’t last long but it’s a beautiful colour and attaches nicely to lightened hair. I would buy again but for maintaining the colour it’s a bit too much for me

Perfect just what I've been trying to achieve 😌 👌

This worked better then I thought. I had bleached my hair the same day and then use this and I have bright purple hair which doesn't quite show in the picture. It's a bit to bright for my liking but I am pleased overall Update, after a few washes my hair went pinky purple and after nearly a month a dirty pink colour but I still had lots of compliments even with the faded look.

Je modifie mon précédent commentaire après avoir fait ma coloration qui est très réussie! Joli gris métallique, ne fais pas "vieux", couleur éclatante et même rajeunissante! Je comprends pourquoi il n'y a pas de soin dans la boîte : le produit est très doux, mais si vous avez les cheveux secs comme moi, un après-shampoing suffit. Je recommande ce produit les yeux fermés, il ne brûle pas le cuir chevelu comme les autres! Merci pour cette découverte!

I have previously had my hair dyed red by a professional, but being unable to get to a salon again during these times, I took the chance to touch up my hair at home. I also decided I wanted something more orange-red than the dark-red I had. This is definitely a bright orange shade, but after a few washes fades down a bit. I love it and have already ordered again.

Beautiful Rich color leaves hair feeling more healthy

Sehr gut, nicht ganz so lila wie gedacht und verblasst schnell

I have very light blonde hair (almost white) and I followed the instructions to the letter and I didn't get any colour al all - complete waste of time and money.