Food Coloring AmeriColor Student - Kit 12 .75 Ounce Bottles Soft Gel Paste Colors

I only use this brand of food coloring in my baked goods. I've tried other brands but in my experience, AmeriColor has the better quality.

These are hands down the best food coloring I've ever used. I will never go back to wilton after finding this brand. I've gone through 2 of these sets and lifted another. It's just great

One of the best coloring I have used for icing: bright colors, mixed easily, etc.Definitely worth it!

Americolor makes the most rich, vivid colors for baking, especially the challenge of getting a good RED. IYKYK. These are great.

This food coloring is amazing! It is so bright and pigmented and a little goes a long way! I love them and will work perfectly for all my baking needs!

Smaller than I thought they would be but love the colors

I didn't have much experience with food coloring and decided to give these a go. I was blown away by the quality of these colors, their vibrancy, ease of use, the variety of colors they have... I have had no issues with leakage, this is an incredible value for something you'll use for a long time. I can't recommend these highly enough.

HUGE step above the colors you buy at the grocery store. Just a few drops and I had a deep red and a dark black. Very pleased with these!