Google is a multinational technology company that specializes in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware. Google was founded in September 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex. In March 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet. The mission statement from Google is "to organize the world's information and make it universally accessible and useful". This mission statement is what has made Google one of the most successful companies in the world. One of the main reasons for Google's success is its constant innovation. Google has released numerous groundbreaking products and services over the years, such as Gmail, Google Maps, and YouTube. The company is also always looking for new ways to improve its existing products and services. Another reason for Google's success is its strong focus on customer satisfaction. Google always strives to provide the best possible user experience for its customers. This has helped the company build a large and loyal customer base. Finally, Google has been very effective at marketing itself and its products. The company has used a variety of marketing techniques to reach a wide range of customers. This has helped Google become one of the most recognizable brands in the world.