Coates is an apparel company that creates and sells clothing, accessories, and home furnishings. They were founded in 1889 by the Coates brothers and grew to become one of the largest manufacturers of men's shirts in America. Today, they are represented by several different brands including Coates Brothers, Coates Uniforms, and Coates Denim. The company has over 100 years of experience in creating clothing that is durable because of its quality materials. The company is also one of the few remaining companies that still handcraft their products out of fabric rather than using machines to make their products. Coates also began using a wider variety of colors in their line of apparel which was a major shift from the tradition colors they had been using since they started. They started to use colors such as yellow and orange and this helped them stand out from the rest of their competitors. The brand Coates is well known for its simple yet powerful logos that are constructed with clean lines and bold colors. The logo is made up of two types of lines: straight and curved lines. The straight lines represent a long-standing tradition for men's dress shirts while the curved lines represent modernity in men's fashion. The logo also contains three different colors: blue, green, and red which all symbolize the life-giving qualities within each individual. The Coates' logo has been used in advertising since the early 1900s and continues to be used today to this day.