---
product_id: 8980756
title: "Marketing Analytics: Strategic Models and Metrics"
brand: "stephan sorger"
price: "$384099"
currency: COP
in_stock: true
reviews_count: 6
url: https://www.desertcart.co/products/8980756-marketing-analytics-strategic-models-and-metrics
store_origin: CO
region: Colombia
---

# Marketing Analytics: Strategic Models and Metrics

**Brand:** stephan sorger
**Price:** $384099
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Analytics: Strategic Models and Metrics by stephan sorger
- **How much does it cost?** $384099 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/8980756-marketing-analytics-strategic-models-and-metrics)

## Best For

- stephan sorger enthusiasts

## Why This Product

- Trusted stephan sorger brand quality
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## Description

Full description not available

## Images

![Marketing Analytics: Strategic Models and Metrics - Image 1](https://m.media-amazon.com/images/I/61Hdk6tzgrL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Marketing Analytics; A must have skill in today's world
*by J***Z on November 4, 2013*

As a marketing professional in the technology industry the need to have solid numbers to validate the use of marketing budget into campaigns has never been more necessary (especially when asking for an increase in spendable dollars). Sorger's book gives a comprehensive look at modern marketing analytical techniques and a rock solid foundation of the fundamentals. For any marketing professional looking to give themselves a leg up in an increasingly competitive world this book is a must. I would also highly recommend to any marketing student; start developing and integrating analytical strategies and practices into your professional marketing skillsets as soon as possible.Before purchasing this book I looked through multiple reviews. Like most people I look at a few high scores and in this book's case, the 1 lower score. The book's only low score comes from a person that states "previous reviewers who gave 5-star only reviewed either just this book or the other book from this author". I found this statement a bit funny since they themselves have only reviewed this book and nothing else. Furthermore for professionals looking to acquire skills; print quality is a nice to have, but far from a must have provided the content is of value. I found this book's content to be concise, immediately applicable to my work and will be a sources of knowledge that I will be refereeing to again and again.

### ⭐⭐⭐⭐⭐ A must have marketing analytics and marketing reference book!
*by A***R on July 12, 2014*

A must have marketing analytic and marketing reference book!The book covers a whole range of topics on marketing and marketing analytics; for instance, product, price, promotion, and place/channel analytics. For someone who have been doing marketing for nonprofits, startups, and established businesses but never received professional training, I found the book very useful: it gives me a clear logical approach to professional marketing; I could apply the techniques from the book immediately in my marketing practices like market sizing, market segmentation, etc--the vocabulary and techniques certainly adds credibility to my work. At the end of each chapter, it has a list of terminologies that are covered in the chapter--very easy reference. The discussion questions and case study examples put the content right into practice. Though the book is written for marketing analytics purpose, I found it beneficial to all marketers wear different hats in marketing department---it does connect the dots between different market functions, a very good reference book or manual to have for effective marketing!

### ⭐⭐⭐⭐ I really liked this book for the following reasons
*by J***A on June 28, 2014*

Taking the author's Marketing Analytics class over the summer, I really liked this book for the following reasons:1. Models (contribution margin, return on investment, YOY growth and lifetime value) for the chapter business strategy are great and very valuable. The company I work for uses different approaches, but we used his model and essentially came close to our own approaches. His models are fairly easy to understand.2. He gives real life examples for companies we all know of such as Zanga, Oracle, American Airlines.3. Overall, the book offers a lot of value to me as I continue to grow as a market analyst. In the end, it's a very resourceful book.Reasons why I felt it could be better:1. Some models are really complicated and hard to understand. Even after rereading it several times, it doesn't translate in Excel. Maybe include youtube videos to walk through models.2. Model examples are very easy. We all know that real life is more complicated.3. Even after comprehending the models, interpreting the outputs isn't explained well.

## Frequently Bought Together

- Marketing Analytics: Strategic Models and Metrics
- Marketing Analytics: Data-Driven Techniques with Microsoft Excel
- Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business)

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*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-02-21*