---
product_id: 57369064
title: "Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour."
brand: "l'oreal paris"
price: "$172891"
currency: COP
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.co/products/57369064-preference-7-23-dark-rose-gold-long-lasting-luminous-permanent
store_origin: CO
region: Colombia
---

# Up to 9 weeks fade-defying colour Oil-in-gel non-drip formula UV-filter & Vitamin E shine protection Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour.

**Brand:** l'oreal paris
**Price:** $172891
**Availability:** ✅ In Stock

## Summary

> 🌹 Elevate your hair game with dark rose gold that lasts and shines!

## Quick Answers

- **What is this?** Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour. by l'oreal paris
- **How much does it cost?** $172891 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/57369064-preference-7-23-dark-rose-gold-long-lasting-luminous-permanent)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourish & protect:** Includes a shine protect conditioner enriched with UV-filter and Vitamin E to lock in brilliance and softness.
- • **Quick transformation:** Ready to rinse in just 25 minutes—perfect for your busy, on-the-go lifestyle.
- • **Deep hair nourishment:** Experience up to 5x more nourished hair, leaving your locks silky, healthy, and irresistibly touchable.
- • **Long-lasting vibrance:** Enjoy up to 9 weeks of radiant, fade-defying dark rose gold colour that keeps you turning heads.
- • **Mess-free application:** Innovative oil-in-gel formula ensures drip-free, even coverage for a flawless salon-quality finish at home.

## Overview

L'Oreal Paris Preference 7.23 Dark Rose Gold delivers a multidimensional, luminous permanent hair colour with up to 9 weeks of fade-defying vibrance. Its innovative oil-in-gel formula offers drip-free, easy application and is ready to rinse in just 25 minutes. The included shine protect conditioner, enriched with UV-filter and Vitamin E, preserves colour brilliance while nourishing hair up to 5 times more, ensuring soft, silky, and radiant results that fit seamlessly into a busy professional lifestyle.

## Description

Product Description Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test Ingredients 1242533- Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, p-Aminophenol, Sodium Metabisulfite, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, 2-Methyl-5-Hydroxyethylaminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, EDTA, Erythorbic Acid, Parfum / Fragrance.(F.I.L. C234341/1)1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2)1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1)1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1)Please see back of pack for the latest ingredients list P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions BEFORE YOU STARTREMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 1.PREPARATION POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR THE SHINE OIL INTO THE DEVELOPER CREAM BOTTLE (2). REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. ONCE THIS IS COMPLETE, TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 2.APPLICATION BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS. 1.APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR. 2.MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE. 1.APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 2.APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.3.RINSE AND NOURISH 3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR. 4.APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ See more

Review: Fantastic colour - Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...
Review: So easy to use - Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

## Features

- Up to 9 weeks of fade-defying colour*
- Multidimensional Colour and High-Impact Shine
- New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
- Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
- Up to 5x more nourished hair**

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B079VRJQJH |
| ASIN  | B079VRJQJH |
| Best Sellers Rank | 279 in Beauty ( See Top 100 in Beauty ) 10 in Permanent Hair Colour |
| Brand | L'Oreal Paris |
| Colour | BALI 7.23 |
| Country of origin  | Belgium |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,572) |
| Customer reviews | 4.4 4.4 out of 5 stars (4,572) |
| Date First Available | 16 Feb. 2018 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Gel |
| Item dimensions L x W x H | 9 x 6 x 17 centimetres |
| Item model number | 3600523577293 |
| Item model number  | 3600523577293 |
| Language | English |
| Language  | English |
| Manufacturer | L'Oréal |
| Manufacturer  | L'Oréal |
| Package Weight | 0.24 Kilograms |
| Package dimensions | 17.1 x 9.5 x 6.6 centimetres |
| Product Dimensions | 9 x 6 x 17 cm; 240 g |
| Product Dimensions  | 9 x 6 x 17 cm; 240 g |
| Speciality | Long Lasting |
| Volume | 996 Millilitres |

## Product Details

- **Brand:** L'Oreal Paris
- **Colour:** BALI 7.23
- **Hair type:** normal
- **Item form:** Gel
- **Material Type Free:** Ammonia Free, Peroxide Free
- **Material feature:** Permanent hair colour
- **Number of items:** 1
- **Package information:** Box
- **Product benefits:** Hair Coloring
- **Unit count:** 250.0 gram

## Images

![Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour. - Image 1](https://m.media-amazon.com/images/I/51DxzaOALdL.jpg)
![Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour. - Image 2](https://m.media-amazon.com/images/I/811VH7RHshL.jpg)
![Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour. - Image 3](https://m.media-amazon.com/images/I/813Q-8+Lp2L.jpg)
![Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour. - Image 4](https://m.media-amazon.com/images/I/81LvPKZmh9L.jpg)
![Preference 7.23 Dark Rose Gold: Long-lasting, luminous permanent hair colour. Experience radiant, salon-inspired results with this beautiful dark rose gold, for shimmering, trendy colour. - Image 5](https://m.media-amazon.com/images/I/81clz+dcTeL.jpg)

## Questions & Answers

**Q: How long does this hair colour last?**
A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

**Q: Can I use this to cover my grey roots?**
A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

**Q: How do I choose the right shade?**
A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic colour
*by A***R on 26 January 2026*

Literally the best hair dye i have ever used , so easy just tip the liquid into the bottle and shake , then screw of the tip and dye . And the gloves actually fit perfect , and best of all fantastic colour that lasts , what more can you ask well done loreal outstanding ...

### ⭐⭐⭐⭐⭐ So easy to use
*by Q***S on 16 January 2026*

Well what can I say it does what it says on the box and at a affordable price So easy to use too Love the way my hair shines afterwards and a nice smell I have trued many brands but this is the one I prefer I have had this brand before but what with a busy lifestyle I forgot to write a review before Ordered some more today after just opening and using my last box

### ⭐⭐⭐⭐⭐ Great product from L’Oreal
*by A***R on 27 December 2025*

Love this colour for bright clear blonde. Fade resistant and fairly kind to hair

## Frequently Bought Together

- L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 7.23 Bali
- Clairol Colour Gloss Up Conditioner, Rose All Day, 130ml

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*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-01-30*