--- product_id: 52232693 title: "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" price: "COP 331767" currency: COP in_stock: true reviews_count: 13 url: https://www.desertcart.co/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market store_origin: CO region: Colombia --- # Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant **Price:** COP 331767 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - **How much does it cost?** COP 331767 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY , now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY , visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Review: Great book - Great book to read! Review: Blue Ocean strategy: Decoding Creative Destruction! - Before I start ranting about this book, the reason I gave the first four stars is because it is well written, full of interesting examples, and, above all, thought-provoking book. If you are among those of us, who chose to implement someone else's dreams, this book will equip you with most of the reasons with which you should get your employer to understand why it is imperative to grow out of the current competition and start new Blue Ocean. In this case, if you were working with companies like KODAK, Xerox, Sony and many others that got drowned within the quagmire of Red Ocean, you may have already failed. Hence, this book will just help you to relive the reason the ship you were working with sunk. If you are among those of us, who chose to implement their own dream, then this book will equip you with the right strategy Canvas that will assist you to comprehend the current situation of what you want to do and then create your own strategy that will add value innovation to what is already there in a different form. You will understand why you do not have to fight raising-barriers to entry, when you can easily create your own camp outside the well defended Red Ocean Camp that you may have wanted to get into. Why, then, the fifth Star? The more you read this book with its additions, the more you think about two thought-provoking ideas: Point 1: the authors of this book will give you an interesting answer to Pro Micheal Porter's five Competitive Advantages and the interesting way of creating well defended castle of Red Ocean, where you have to think about how to raise the barrier to new entrants and the art of ensuring the switching cost keeps the customer within the highly contested bloody Red Ocean, while making costly for the competitors to even entertain the idea of getting your customers. The authors of this book will simply tell you that you do not need to break into a bloody Red Ocean; or think about defending an existing bloody Red Ocean. Instead, use the Blue Ocean strategy canvas to discover the best way to come up with a better alternative - though they will never mention the work alternative, nor will you hardly note the Creative Destruction mentioned - though you will here a lot about the Value Innovation! However, what you will like about their argument is that, instead of being product centred, think more about the customer. In other words, the customer should be the centre of interest rather than the actual castle that Porter thought us to defend with all we have! Good example of this will be their case about how Bloomberg did well, as they focused on the actual user, but not the procurement mangers, who hardly use the product! Point 2: where you may find so difficult to reason with this book is their lack of respect for what was once quipped as "Gale of Creative destruction" by Joseph Schumpeter. In their example, they used great examples such as the Horse-drawn carriage vs Ford's Model-T. In their world, Ford created Blue Ocean. However, in this endeavour, they overlook at the fact that the poor horse was taken out of the equation by the Internal Combustion Engine (ICE). Hence, an entire industry was turned upside. In this case, one may argue the interesting fact that their is a blurred line between Blue Ocean Strategy an the Gale of Creative Destruction. You may also be forgiven, if you assume that the former is simply decoding the latter. This thought-provoking argument may even become more interesting when one argues Schumpeter was talking about a revolutionary process that is incessant to the industry. In other words, the Gale of Creative Destruction is a process of industrial mutation that incessantly revolutionised the economic structure within, incessantly destroying the old one, incessantly creating new one (Wikipedia,https://en.wikipedia.org/wiki/Creative_destruct ); where the authors are basing their argument on something that may appear to be an external drive rather than within or internal drive within the existing transposition industry of that time. But Ford and the horsemen were both operating within the same industry and a part of the actual thing that takes a passenger from one place to another place was replaced with ICE. Remember, still the wheels, seats, driver and other parts are there. Hence, an internal mutation had taken place. There are many examples from the competition within the Wine industry to the carnage that took place within the computing industry that may appear to be based on the Gale of Creative Destruction cloaked within Blue Ocean strategy! As we are in for an interesting era, where computing algorithms are slowly overtaking most of the manually work that we do, the concept of Blue Ocean strategy/Gale of Creative Destruction will become part of our daily thinking. The authors of this book and their associated articles, which they had been writing, I think, have done one great deal of job for us: they decoded the art of Creative Destruction rather than creating a getaway through which cowards can scape from the quagmire of the bloody Red Ocean. Hence, they deserve the fifth Star. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #6,826 in Books ( See Top 100 in Books ) #14 in Systems & Planning #74 in Business Management (Books) #130 in Leadership & Motivation | | Customer Reviews | 4.6 out of 5 stars 6,356 Reviews | ## Images ![Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Image 1](https://m.media-amazon.com/images/I/91YCWH4jFdL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great book *by A***R on 14 March 2026* Great book to read! ### ⭐⭐⭐⭐⭐ Blue Ocean strategy: Decoding Creative Destruction! *by M***D on 6 December 2015* Before I start ranting about this book, the reason I gave the first four stars is because it is well written, full of interesting examples, and, above all, thought-provoking book. If you are among those of us, who chose to implement someone else's dreams, this book will equip you with most of the reasons with which you should get your employer to understand why it is imperative to grow out of the current competition and start new Blue Ocean. In this case, if you were working with companies like KODAK, Xerox, Sony and many others that got drowned within the quagmire of Red Ocean, you may have already failed. Hence, this book will just help you to relive the reason the ship you were working with sunk. If you are among those of us, who chose to implement their own dream, then this book will equip you with the right strategy Canvas that will assist you to comprehend the current situation of what you want to do and then create your own strategy that will add value innovation to what is already there in a different form. You will understand why you do not have to fight raising-barriers to entry, when you can easily create your own camp outside the well defended Red Ocean Camp that you may have wanted to get into. Why, then, the fifth Star? The more you read this book with its additions, the more you think about two thought-provoking ideas: Point 1: the authors of this book will give you an interesting answer to Pro Micheal Porter's five Competitive Advantages and the interesting way of creating well defended castle of Red Ocean, where you have to think about how to raise the barrier to new entrants and the art of ensuring the switching cost keeps the customer within the highly contested bloody Red Ocean, while making costly for the competitors to even entertain the idea of getting your customers. The authors of this book will simply tell you that you do not need to break into a bloody Red Ocean; or think about defending an existing bloody Red Ocean. Instead, use the Blue Ocean strategy canvas to discover the best way to come up with a better alternative - though they will never mention the work alternative, nor will you hardly note the Creative Destruction mentioned - though you will here a lot about the Value Innovation! However, what you will like about their argument is that, instead of being product centred, think more about the customer. In other words, the customer should be the centre of interest rather than the actual castle that Porter thought us to defend with all we have! Good example of this will be their case about how Bloomberg did well, as they focused on the actual user, but not the procurement mangers, who hardly use the product! Point 2: where you may find so difficult to reason with this book is their lack of respect for what was once quipped as "Gale of Creative destruction" by Joseph Schumpeter. In their example, they used great examples such as the Horse-drawn carriage vs Ford's Model-T. In their world, Ford created Blue Ocean. However, in this endeavour, they overlook at the fact that the poor horse was taken out of the equation by the Internal Combustion Engine (ICE). Hence, an entire industry was turned upside. In this case, one may argue the interesting fact that their is a blurred line between Blue Ocean Strategy an the Gale of Creative Destruction. You may also be forgiven, if you assume that the former is simply decoding the latter. This thought-provoking argument may even become more interesting when one argues Schumpeter was talking about a revolutionary process that is incessant to the industry. In other words, the Gale of Creative Destruction is a process of industrial mutation that incessantly revolutionised the economic structure within, incessantly destroying the old one, incessantly creating new one (Wikipedia,https://en.wikipedia.org/wiki/Creative_destruct ); where the authors are basing their argument on something that may appear to be an external drive rather than within or internal drive within the existing transposition industry of that time. But Ford and the horsemen were both operating within the same industry and a part of the actual thing that takes a passenger from one place to another place was replaced with ICE. Remember, still the wheels, seats, driver and other parts are there. Hence, an internal mutation had taken place. There are many examples from the competition within the Wine industry to the carnage that took place within the computing industry that may appear to be based on the Gale of Creative Destruction cloaked within Blue Ocean strategy! As we are in for an interesting era, where computing algorithms are slowly overtaking most of the manually work that we do, the concept of Blue Ocean strategy/Gale of Creative Destruction will become part of our daily thinking. The authors of this book and their associated articles, which they had been writing, I think, have done one great deal of job for us: they decoded the art of Creative Destruction rather than creating a getaway through which cowards can scape from the quagmire of the bloody Red Ocean. Hence, they deserve the fifth Star. ### ⭐⭐⭐⭐ A solid book on strategy *by A***R on 21 May 2024* Well considered and expertly crafted, this book is digestible and practical. I did find it a bit slow to warm up and it had a long tail that I abandoned, but the core centrepiece was highly insightful and full of useful tactics that can be deployed straight from the pages into your business. ## Frequently Bought Together - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market](https://www.desertcart.co/products/52232693-blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market) --- *Product available on Desertcart Colombia* *Store origin: CO* *Last updated: 2026-05-28*