---
product_id: 51951256
title: "Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige"
brand: "wet n wild"
price: "$115374"
currency: COP
in_stock: true
reviews_count: 13
category: "Wet N Wild"
url: https://www.desertcart.co/products/51951256-photo-focus-foundation-matte-high-coverage-foundation-with-light-adjusting
store_origin: CO
region: Colombia
---

# Long-lasting matte finish 100% vegan & dermatologist tested 7 lighting-tested for flawless photos Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige

**Brand:** wet n wild
**Price:** $115374
**Availability:** ✅ In Stock

## Summary

> 📸 Own your glow, no filter needed!

## Quick Answers

- **What is this?** Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige by wet n wild
- **How much does it cost?** $115374 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/51951256-photo-focus-foundation-matte-high-coverage-foundation-with-light-adjusting)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Skin-Safe:** Dermatologist tested and 100% vegan, crafted for all skin types with a cruelty-free promise.
- • **Trusted Since 1979:** Join millions who trust Wet n Wild’s heritage of quality and inclusivity in beauty.
- • **All-Day Wear, Zero Shine:** Enjoy a lightweight, fade-resistant matte finish that stays fresh from morning meetings to after-hours events.
- • **Light-Adjusting Matte Complex:** Innovative formula diffuses light to eliminate white cast and deliver a natural, #nofilter glow.
- • **Flawless Camera-Ready Coverage:** Tested under 7 lighting conditions to ensure your skin looks perfect in every shot.

## Overview

Wet n Wild Photo Focus Foundation Matte is a high-coverage, vegan liquid foundation designed to deliver a flawless, camera-ready matte finish without white cast. Tested under seven different lighting conditions, it features a light-diffusing complex for natural-looking skin and is dermatologist tested for safety. Lightweight and long-lasting, it suits all skin types and offers fade-resistant wear in a convenient 30ml bottle.

## Description

Product Description Your skin, only better. Our high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. Ingredients INGREDIENTS: Isododecane, Aqua, Mica, Dimethicone, Glycerin, Cetyl Ethylhexanoate, Cetyl PEG/PPG-10/1 Dimethicone, Disteardimonium Hectorite, Polyglyceryl-3 Diisostearate, Butylene Glycol, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Sodium Chloride, Triethoxycaprylylsilane, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Tocopherol, Glycine Soja Oil +/-: CI 77891, CI 77492, CI 77491, CI 77499. (IL0924) P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Apply the base coat to the face with a brush or sponge. 2. Spread the base well to achieve a smooth and even effect. 3. Adjust coverage as desired, increasing to medium-high coverage. 4. Wait for the base to dry for a long-lasting matte effect. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. See more

Review: Good quality foundation - Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length.
Review: Nice and light but good coverage - Bought this a few times now and I really like it keeps in place all day and no shine when used with a good primer goes on lovely.

## Features

- HIGH-PERFORMING FORMULA: Our skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time
- WITH LIGHT-ADJUSTING COMPLEX: Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection and to help prevent white cast in photos
- SAFETY: At wet n wild, we have always cared about the safety of our products which are dermatologically tested
- EXPERTISE: Since 1979, wet n wild has created high quality products for all ages cosmetics lovers, all skin tones, without ever neglecting any type of skin
- WIDE RANGE OF PRODUCTS: Discover the quality and the wide range of cosmetics offered by wet n wild! Be yourself and show your wild side with our lipsticks, eye shadows and much more!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B071RRTMQB |
| ASIN  | B071RRTMQB |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 8,516 in Beauty ( See Top 100 in Beauty ) 116 in Face Foundations |
| Brand | Wet n Wild |
| Colour | Soft Beige |
| Country of origin  | Mexico |
| Customer Reviews | 4.3 4.3 out of 5 stars (5,452) |
| Customer reviews | 4.3 4.3 out of 5 stars (5,452) |
| Date First Available | 30 Jun. 2017 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 38 x 33 x 93 millimetres |
| Item model number | E365C |
| Item model number  | E365C |
| Item weight | 0.13 Kilograms |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer  | Markwins Beauty Brands |
| Material composition | 50% Cotton |
| Package Weight | 0.13 Kilograms |
| Package dimensions | 9 x 3.5 x 3.2 centimetres |
| Product Dimensions | 3.8 x 3.3 x 9.3 cm; 132 g |
| Product Dimensions  | 3.8 x 3.3 x 9.3 cm; 132 g |
| Scent | Vanilla. |
| Skin type | All |
| Special features | Dermatologist Tested, Fade Resistant, Lightweight, Long Lasting |
| Speciality | Vegan |
| Volume | 30 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Wet n Wild
- **Colour:** Soft Beige
- **Item form:** Liquid
- **Material Type Free:** Aluminium Free
- **Package information:** Tin
- **Product benefits:** Light adjustment for perfect skin on photos, long-lasting make-up
- **Recommended uses for product:** Indoor
- **Skin tone:** Light
- **Skin type:** All

## Images

![Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige - Image 1](https://m.media-amazon.com/images/I/5132jrNfzKL.jpg)

## Questions & Answers

**Q: What color would you recommend if I'm a NC30 in mac foundation?**
A: If you Google 'wet n wild makeup shade finder, on their website they can match your shade - it recommended desert beige for NC30

**Q: does it stay on oily skin?**
A: It does slide off me after a few hours when I’m having an oily day. Otherwise it stays on all day.

**Q: If i’m a nw22 in mac what colour would be best? thanks in advance!**
A: I’m med colour skin without a tan 
I bought 2 and mix them 

For the cost of this compared to high end it’s excellant and lasts all day

**Q: Is it ment too have a strong smell to the foundation?**
A: The product is cruelty free, so possibly means no added products... you cannot smell once on the skin and i like the product... it blends well and does not feel heavy

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good quality foundation
*by N***E on 26 December 2025*

Good quality foundation. It works for most skin types as it's not too watery and has a good texture. I use this foundation every day and it lasts. Very good for its price. Overall quite effective and has a good lasting length.

### ⭐⭐⭐⭐⭐ Nice and light but good coverage
*by S***Y on 6 December 2025*

Bought this a few times now and I really like it keeps in place all day and no shine when used with a good primer goes on lovely.

### ⭐⭐⭐⭐ Nice formula good coverage, hate the spatula
*by C***D on 25 October 2023*

Thought I'd try this foundation as I am constantly looking for cheaper alternatives for some of the skin products I buy. On the whole I like this foundation. The formula is good, it applies easily and nicely and doesn't look cakey or make my skin feel clogged. It doesn't dry as quickly as other reviews stated, and I still apply a setting powder to mattify it a bit. The only thing I don't like is the spatula it comes with. The bottle doesn't seem like it would be compatible with a pump, and pulling the spatula out often leads to splashing or dripping of foundation which us obviously not ideal. This is why I dropped a star. But on the whole I like the foundation

## Frequently Bought Together

- Wet n Wild, Photo Focus Foundation Matte, High-coverage Foundation with Light-adjusting Complex for a White Cast-free Effect and a Camera-ready Makeup, Matte Finish, Vegan, Soft Beige
- e.l.f., Hydrating Camo Concealer, Lightweight, Full Coverage, Long Lasting, Conceals, Corrects, Covers, Hydrates, Highlights, Light Ivory, Satin Finish, 25 Shades, All-Day Wear, 0.20 Fl Oz
- Revolution Beauty London, Loose Baking Powder, Prolongs Makeup Wear, Brightening Setting Powder, For All Skin Tones,Translucent, 32g

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co/products/51951256-photo-focus-foundation-matte-high-coverage-foundation-with-light-adjusting](https://www.desertcart.co/products/51951256-photo-focus-foundation-matte-high-coverage-foundation-with-light-adjusting)

---

*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-01-26*