---
product_id: 48536287
title: "Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty"
price: "$366862"
currency: COP
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reviews_count: 8
url: https://www.desertcart.co/products/48536287-product-roadmaps-relaunched-how-to-set-direction-while-embracing-uncertainty
store_origin: CO
region: Colombia
---

# Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty

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## Description

desertcart.com: Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty: 9781491971727: Lombardo, C. Todd, McCarthy, Bruce, Ryan, Evan, Connors, Michael: Books

Review: Focuses on value, not output or technology for the sake of technology - This is a very pragmatic guide through creating roadmaps that convey value. It pairs nicely with common Product Management practices as well as strategy (the Richard Rumelt kind). There are many fine examples in this book that you can draw from to immediately improve your own roadmaps or start from scratch.
Review: Solidly Good. Not Necessarily Great - Decent book. Love the authors in general. Have used some of McCarthy's concepts as part of my own roadmaps; though I've modified them somewhat. And ironically, one of the products one of the authors talks about in the book is a product I worked on in a minor capacity for a little while. So it pains me a little to not give them all five stars. But even though the core value really is there for a newbie product person, there's just a couple of things I had some minor issues with. Here's the good: If you're a new product person or you've been doing it 'by accident' as a lot of PMs fall into it... and you really have no solid structure, then you really do need this book. The core concepts are reasonably solid and will give you a framework. (And frameworks are useful. Some these days are like... maaaan.... frameworks are like too stifling. They're wrong. And foolish.) So the book is useful there. The weak: I'm not sure if using themes and sub-themes to represent problem spaces vs. features really makes sense as a structure at all, but ok... Then we get into some hierarchy in terms of opportunity/solution trees and such, and ideas like critical path journey. Which is kind of funny in a way, because these are good, but feel a bit like waterfall project planning and work breakdown structures. Not exactly, but a bit. And maybe this is the age-old question, (and where agile/scrum fails a bit), just how far to do you take an idea before it gets into a backlog? And if you're doing all that before any kind of sprint planning, are you really involving enough of a team? But ok, this is more about product than project, (which are conflated a bit with agile), so maybe we give a break there. Still, it's not wholly clear how they might reconcile this level of planning with so-called agile/lean approaches. I'm sure there's ways to do that, but the book could have used some guidance in this area along the way. On a more practical level, as others have said, there's some physical problems with the book if you go old school instead of ebook. Now, this is just an opinion. But yes, I think the reading font is a bit small and unquestionably the graphics are too small to discern some things. Others have said the paper is too thin as well, and that could affect readability. Personally, partially based on reviews, I got the paper version as I thought it might be easier to use than electronic. Even though you can usually enlarge ebook graphics, because sometimes it's easier to see some things in context. I literally needed a magnifier for a lot of the graphics; and my eyesight is just fine. OK. Bottom Line: Yes, get the book if you're a newbie PM or an experienced PM feeling like you're lacking a solid process. Perhaps the most valuable aspect is prioritization calculations; which attempts to quantify even fuzzier guesstimates. It forces a rank. Because there's always going to be a rank; the only question is how you come to it. This at least tries to get you SOMEthing structured, (and arguably defensible), in terms of coming up with a priority list.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #262,223 in Books ( See Top 100 in Books ) #48 in User Experience & Website Usability #64 in Business Project Management (Books) #1,107 in Leadership & Motivation |
| Customer Reviews | 4.5 out of 5 stars 776 Reviews |

## Images

![Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty - Image 1](https://m.media-amazon.com/images/I/91CI6-3GN9L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Focuses on value, not output or technology for the sake of technology
*by P***Y on December 26, 2024*

This is a very pragmatic guide through creating roadmaps that convey value. It pairs nicely with common Product Management practices as well as strategy (the Richard Rumelt kind). There are many fine examples in this book that you can draw from to immediately improve your own roadmaps or start from scratch.

### ⭐⭐⭐⭐ Solidly Good. Not Necessarily Great
*by S***T on May 11, 2021*

Decent book. Love the authors in general. Have used some of McCarthy's concepts as part of my own roadmaps; though I've modified them somewhat. And ironically, one of the products one of the authors talks about in the book is a product I worked on in a minor capacity for a little while. So it pains me a little to not give them all five stars. But even though the core value really is there for a newbie product person, there's just a couple of things I had some minor issues with. Here's the good: If you're a new product person or you've been doing it 'by accident' as a lot of PMs fall into it... and you really have no solid structure, then you really do need this book. The core concepts are reasonably solid and will give you a framework. (And frameworks are useful. Some these days are like... maaaan.... frameworks are like too stifling. They're wrong. And foolish.) So the book is useful there. The weak: I'm not sure if using themes and sub-themes to represent problem spaces vs. features really makes sense as a structure at all, but ok... Then we get into some hierarchy in terms of opportunity/solution trees and such, and ideas like critical path journey. Which is kind of funny in a way, because these are good, but feel a bit like waterfall project planning and work breakdown structures. Not exactly, but a bit. And maybe this is the age-old question, (and where agile/scrum fails a bit), just how far to do you take an idea before it gets into a backlog? And if you're doing all that before any kind of sprint planning, are you really involving enough of a team? But ok, this is more about product than project, (which are conflated a bit with agile), so maybe we give a break there. Still, it's not wholly clear how they might reconcile this level of planning with so-called agile/lean approaches. I'm sure there's ways to do that, but the book could have used some guidance in this area along the way. On a more practical level, as others have said, there's some physical problems with the book if you go old school instead of ebook. Now, this is just an opinion. But yes, I think the reading font is a bit small and unquestionably the graphics are too small to discern some things. Others have said the paper is too thin as well, and that could affect readability. Personally, partially based on reviews, I got the paper version as I thought it might be easier to use than electronic. Even though you can usually enlarge ebook graphics, because sometimes it's easier to see some things in context. I literally needed a magnifier for a lot of the graphics; and my eyesight is just fine. OK. Bottom Line: Yes, get the book if you're a newbie PM or an experienced PM feeling like you're lacking a solid process. Perhaps the most valuable aspect is prioritization calculations; which attempts to quantify even fuzzier guesstimates. It forces a rank. Because there's always going to be a rank; the only question is how you come to it. This at least tries to get you SOMEthing structured, (and arguably defensible), in terms of coming up with a priority list.

### ⭐⭐⭐⭐⭐ Product Roadmaps Relaunched shows how roadmaps are developed and used to align your teams.
*by S***N on December 30, 2017*

The product roadmap is one of product management’s most commonly requested document and the most misunderstood. Executives reference the roadmap to monitor their pet projects. Sales people use the roadmap with customers to show features to be delivered in the future (“and if you buy today, I can guarantee these features next week!”) Marketing teams use the roadmap to align product releases with industry events. Sadly, most teams—both internal and external—see the roadmap as a commitment, not as a strategic plan. Product Roadmaps Relaunched explains what a roadmap is (and isn’t) and explores how to deal with unrealistic expectations. The authors write: “Properly done, a product roadmap can steer your entire organization toward delivering on the company strategy. A good roadmap, though, is not so much a project plan as a strategic communications tool, a statement of intent and direction.” Product Roadmaps Relaunched reveals best practices for managing product strategy using roadmaps with lots of examples, including how roadmaps change through the life cycle and how to incorporate feedback from customers, stakeholders, and your target markets. Of particular interest is the chapter on prioritization which includes what doesn’t work (voting, opinions, and popularity) and what does (Kano, ROI scorecard, and more). For product professionals, roadmaps are the artifact of choice for defining and sharing product strategy. Product Roadmaps Relaunched shows how they are developed and used to align your teams.

## Frequently Bought Together

- Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty
- Escaping the Build Trap: How Effective Product Management Creates Real Value
- Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)

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*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-02-19*