---
product_id: 293591760
title: "WILEY Business Development: A Market-Oriented Perspective"
price: "$654455"
currency: COP
in_stock: true
reviews_count: 5
url: https://www.desertcart.co/products/293591760-wiley-business-development-a-market-oriented-perspective
store_origin: CO
region: Colombia
---

# Market-oriented strategic focus In-depth frameworks & models Comprehensive business plan guide WILEY Business Development: A Market-Oriented Perspective

**Price:** $654455
**Availability:** ✅ In Stock

## Summary

> 🎓 Elevate your business acumen with the ultimate BD playbook!

## Quick Answers

- **What is this?** WILEY Business Development: A Market-Oriented Perspective
- **How much does it cost?** $654455 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/293591760-wiley-business-development-a-market-oriented-perspective)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Beyond Sales Hunting:** Focuses on formalized market-oriented management, not just sales tactics.
- • **Blueprint for Success:** Step-by-step recipe for crafting winning marketing, finance, and organizational plans.
- • **Ideal for Aspiring Business Leaders:** Perfect primer for B-school students and professionals aiming to elevate their BD game.
- • **Master the Core of Business Development:** Unlock the essential processes and disciplines shaping modern BD.
- • **Strategic Frameworks at Your Fingertips:** Leverage Porter's Five Forces, PESTLE, and VRIO for competitive advantage.

## Overview

WILEY Business Development: A Market-Oriented Perspective by Hans Eibe Sørensen is a comprehensive guide that demystifies business development through detailed frameworks and actionable plans. It covers essential marketing and strategic tools like Porter's Five Forces, PESTLE, and VRIO, making it an invaluable resource for students, entrepreneurs, and professionals seeking a structured, market-driven approach to business growth.

## Description

Buy WILEY Business Development: A Market-Oriented Perspective by Sørensen, Hans Eibe online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Comprehensive, cohesive work on business develelopment - Excellent book that does what it says on the cover: describes exactly what business development is and the processes and disciplines involved. It also gives a very detailed recipe for creating a complete business plan including the marketing, organization and finance plans needed to present to the board or to a VC. In discussing business development Prof Sorensen presents most of the conceptional building blocks of marketing: Porters 5 factors, Pestle, VRIO framework etc. This makes it an excellent primer for any student of modern marketing. The bibliography alone makes it worth the price of admission. In an academic setting it will be invaluable in any courses on marketing or entrepreneurship and a useful adjunct to an organizational behavior class. I would recommend this book to any business person involved in or interested in strategic business development as well as to any B-school student. I would note that this is a book about business development as part of a formalized market oriented management discipline. Readers who view business development as synonymous with sales "hunting" may want to look elsewhere.
Review: Very nice book - It's dearly a marvelous book for these ppl who just enter business development this area, particular for 2B. It gives a quite clear structure to know the tasks, processes and functions of BD. I am enjoying a lot and would definitely recommend to those of you who want have a good starting of ur BD journey.

## Features

- John Wiley Sons

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.3 out of 5 stars 26 Reviews |

## Images

![WILEY Business Development: A Market-Oriented Perspective - Image 1](https://m.media-amazon.com/images/I/71mxkkM2q6L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Comprehensive, cohesive work on business develelopment
*by N***R on 27 August 2013*

Excellent book that does what it says on the cover: describes exactly what business development is and the processes and disciplines involved. It also gives a very detailed recipe for creating a complete business plan including the marketing, organization and finance plans needed to present to the board or to a VC. In discussing business development Prof Sorensen presents most of the conceptional building blocks of marketing: Porters 5 factors, Pestle, VRIO framework etc. This makes it an excellent primer for any student of modern marketing. The bibliography alone makes it worth the price of admission. In an academic setting it will be invaluable in any courses on marketing or entrepreneurship and a useful adjunct to an organizational behavior class. I would recommend this book to any business person involved in or interested in strategic business development as well as to any B-school student. I would note that this is a book about business development as part of a formalized market oriented management discipline. Readers who view business development as synonymous with sales "hunting" may want to look elsewhere.

### ⭐⭐⭐⭐⭐ Very nice book
*by A***R on 15 October 2016*

It's dearly a marvelous book for these ppl who just enter business development this area, particular for 2B. It gives a quite clear structure to know the tasks, processes and functions of BD. I am enjoying a lot and would definitely recommend to those of you who want have a good starting of ur BD journey.

### ⭐⭐⭐ Zu viel Gerede und alte Quellen
*by A***M on 2 July 2017*

Ich finde das Buch sehr ambivalent. Negativ ist, dass es viel zu sehr aufgebläht ist mit "Blabla", was ich als ziemlich langweilig, verwirrend und vom Thema abschweifend finde. Teilweise Aufgaben für den Leser, die der Autor wohl witzig findet. Ich kann aber keinen besonderen Lerngewinn darin erkennen. Ich erwarte von einem Biz Dev Buch komprimiert, verdichtet, zielgerichtet nützliche Informationen. Stattdessen ergießt es sich massiv in Theorie (mit Uralt Quellen aus den 1990er Jahren) und Nebensächliches. 3 Sterne, da es auch ein paar positive, nützliche Informationen im dritten Teil gibt bzgl Marketing, Business Plan etc. Das Buch hätte auch mit 30% des aktuellen Umfangs veröffentlicht erden können. Fände ich besser. Zeit ist zu schade, um 500 Seiten ohne Mehrwert zu lesen und nach nützlichen Informationen suchen zu müssen.

## Frequently Bought Together

- Business Development: A Market-Oriented Perspective
- Business Development Body of Knowledge (BD-BOK): Business Development Professional (BDP) Certification Handbook
- Business Development For Dummies

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*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-01-23*