---
product_id: 260467744
title: "L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris"
brand: "l'oreal technique"
price: "COP 154464"
currency: COP
in_stock: true
category: "L'oreal Technique"
url: https://www.desertcart.co/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris
store_origin: CO
region: Colombia
---

# 30 vibrant shades No drip formula 30 min quick processing L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris

**Brand:** l'oreal technique
**Price:** COP 154464
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your look in 30 minutes—because your hair deserves the spotlight!

## Quick Answers

- **What is this?** L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris by l'oreal technique
- **How much does it cost?** COP 154464 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fast & Fabulous:** Only 30 minutes to vibrant, conditioned hair that turns heads.
- • **Effortless Application:** No drip, smooth cream ensures mess-free, professional results every time.
- • **Lift & Tone in One Step:** Lifts dark hair 3-4 levels while neutralizing brassiness for a flawless finish.
- • **No Pre-Lightening Needed:** Skip the extra step—achieve salon-quality results directly on dark hair.
- • **True-to-Shade, Long-Lasting Color:** Rich creme formula delivers intense color that resists fading for weeks.

## Overview

L'Oreal Excellence HiColor Soft Brown is a permanent hair color designed specifically for dark hair tones, lifting 3-4 levels in a single step without brassiness. Its no-drip, conditioning creme formula ensures easy application and long-lasting, true-to-shade color with a quick 30-minute processing time—no pre-lightening required.

## Description

Excellence HiColor Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). Developed to lift dark hair in one single step without brassiness. This breakthrough technology lifts hair 3-4 levels. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L'Oreal Excellence HiColor Permanent Hair Color's rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.

## Features

- No drip application
- Available in 30 shades
- Long lasting color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0002Z8PL4 |
| ASIN  | B0002Z8PL4 |
| Best Sellers Rank | #11,086 in Beauty ( See Top 100 in Beauty ) #179 in Permanent Hair Color |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Soft Brown |
| Container Type | Tube |
| Customer Reviews | 4.3 4.3 out of 5 stars (256) |
| Customer reviews | 4.3 4.3 out of 5 stars (256) |
| Date First Available  | 6 August 2012 |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051159 |
| Hair Color Permanence | Permanent |
| Hair Type | Brown |
| Is Discontinued By Manufacturer  | Yes |
| Item Form | Cream |
| Item model number  | 41051151 |
| Manufacturer | L'Oreal |
| Manufacturer  | L'Oreal |
| Manufacturer Part Number | 41051151 |
| Material Features | Natural |
| Material Type Free | Sodium Chloride Free |
| Model Number | 41051151 |
| Number of Items | 1 |
| Package Size Name | Tube |
| Product Benefits | Intense, long-lasting color |
| Product Dimensions  | 16.9 x 4.7 x 16.9 cm; 59 g |
| Recommended Uses For Product | Shading |
| Suitable Hair Color | Dark Brown |
| UPC | 657201051159 |
| Unit Count | 1.74 Fluid Ounces |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** Soft Brown
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Intense, long-lasting color

## Images

![L'Oreal Excellence HiColor Soft Brown by L'Oreal Paris - Image 1](https://m.media-amazon.com/images/I/81SN5xwU7LL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Who is HiColor hair color for?**
A: HiColor is suitable for dark hair (black to medium brown).

**Q: Do I need to bleach my hair before using this?**
A: No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening.

**Q: Will this hair color cause brassiness?**
A: No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones.

**Q: Does this hair dye help protect my hair?**
A: Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process.

**Q: How long does the color processing take?**
A: Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

## Frequently Bought Together

- L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
- L'OREAL TECHNIQUE Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.co/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris](https://www.desertcart.co/products/260467744-loreal-excellence-hicolor-soft-brown-by-loreal-paris)

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*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-09-26*