---
product_id: 231116782
title: "Marketing Strategy, Text and Cases"
price: "COP 741364"
currency: COP
in_stock: true
reviews_count: 6
url: https://www.desertcart.co/products/231116782-marketing-strategy-text-and-cases
store_origin: CO
region: Colombia
---

# Marketing Strategy, Text and Cases

**Price:** COP 741364
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing Strategy, Text and Cases
- **How much does it cost?** COP 741364 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/231116782-marketing-strategy-text-and-cases)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Thoroughly revised and updated, MARKETING STRATEGY, 6e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

Review: Four Stars - ok
Review: Excellent book - I liked it has a lot of details

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.4 out of 5 stars 157 Reviews |

## Images

![Marketing Strategy, Text and Cases - Image 1](https://m.media-amazon.com/images/I/713VsmLpCnL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Four Stars
*by A***I on 23 March 2015*

ok

### ⭐⭐⭐⭐⭐ Excellent book
*by A***R on 5 June 2023*

I liked it has a lot of details

### ⭐⭐⭐⭐⭐ Great condition - matched the course requirements
*by B***H on 14 February 2014*

I had someone in my class order the same ISBN# and it didn't come with the "cases" portion of the book. This was a legitimate textbook and was in perfect condition. It will be returned same after the rental period :) Thanks for saving me some serious cash!

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**Shop now:** [https://www.desertcart.co/products/231116782-marketing-strategy-text-and-cases](https://www.desertcart.co/products/231116782-marketing-strategy-text-and-cases)

---

*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-08-03*