---
product_id: 188847660
title: "Copywriter's Handbook"
price: "COP 101941"
currency: COP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co/products/188847660-copywriters-handbook
store_origin: CO
region: Colombia
---

# Copywriter's Handbook

**Price:** COP 101941
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Copywriter's Handbook
- **How much does it cost?** COP 101941 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/188847660-copywriters-handbook)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Review: One of the best copywriting books! - The author guides you through the process of writing copy, breaking down complex concepts and terms to make them easy to understand, even for those new to the field of copywriting. The book covers a wide range of topics, including email writing, e-newsletters, website copy, funnels, and more. Overall, this book provides actionable advice for improving your copywriting skills and creating effective marketing materials. PS. I had the pleasure of chatting with Robert on my podcast "On Branding Podcast"—if you want to get a preview of what's inside, I invite you to check out our episode.
Review: Good stuff - Great educational book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #65,024 in Books ( See Top 100 in Books ) #11 in Business Writing Skills (Books) #42 in Direct Marketing (Books) #65 in Advertising (Books) |
| Customer Reviews | 4.6 out of 5 stars 1,350 Reviews |

## Images

![Copywriter's Handbook - Image 1](https://m.media-amazon.com/images/I/71rmzN9mJQL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ One of the best copywriting books!
*by A***K on January 18, 2023*

The author guides you through the process of writing copy, breaking down complex concepts and terms to make them easy to understand, even for those new to the field of copywriting. The book covers a wide range of topics, including email writing, e-newsletters, website copy, funnels, and more. Overall, this book provides actionable advice for improving your copywriting skills and creating effective marketing materials. PS. I had the pleasure of chatting with Robert on my podcast "On Branding Podcast"—if you want to get a preview of what's inside, I invite you to check out our episode.

### ⭐⭐⭐⭐⭐ Good stuff
*by T***. on September 22, 2025*

Great educational book

### ⭐⭐⭐⭐⭐ Great.
*by C***H on August 20, 2025*

Great.

## Frequently Bought Together

- Copywriter's Handbook
- Scientific Advertising: 21 advertising, headline and copywriting techniques

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---

*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-05-09*