---
product_id: 144876887
title: "Customer Relationship Management"
price: "COP 932451"
currency: COP
in_stock: true
reviews_count: 9
url: https://www.desertcart.co/products/144876887-customer-relationship-management
store_origin: CO
region: Colombia
---

# Customer Relationship Management

**Price:** COP 932451
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Customer Relationship Management
- **How much does it cost?** COP 932451 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/144876887-customer-relationship-management)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Customer Relationship Management , Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security Updated lecturer support materials online

Review: Needed it for class - It is what the class required so I bought it and the book was in great condition and worked well for the class.
Review: MARKETING - This is about business management. Amazing work to grow your business , portfolio management.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,028,009 in Books ( See Top 100 in Books ) #636 in Market Research Business (Books) #913 in Marketing & Consumer Behavior #1,002 in Customer Relations (Books) |
| Customer Reviews | 4.6 out of 5 stars 80 Reviews |

## Images

![Customer Relationship Management - Image 1](https://m.media-amazon.com/images/I/61tV4aLSO3L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Needed it for class
*by A***R on July 3, 2023*

It is what the class required so I bought it and the book was in great condition and worked well for the class.

### ⭐⭐⭐⭐⭐ MARKETING
*by A***Q on September 18, 2021*

This is about business management. Amazing work to grow your business , portfolio management.

### ⭐⭐⭐⭐⭐ Easy peasy
*by K***B on July 19, 2021*

Easy leash and no book to carry around or to send back!

## Frequently Bought Together

- Customer Relationship Management
- Copywriter's Handbook
- Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Mem

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**Shop now:** [https://www.desertcart.co/products/144876887-customer-relationship-management](https://www.desertcart.co/products/144876887-customer-relationship-management)

---

*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-05-13*