---
product_id: 129613912
title: "Smart Beauty with Plex | Plum"
brand: "smart beauty"
price: "COP 158905"
currency: COP
in_stock: true
reviews_count: 13
category: "Smart Beauty"
url: https://www.desertcart.co/products/129613912-smart-beauty-with-plex-plum
store_origin: CO
region: Colombia
---

# Vegan & cruelty-free formula Rich, vibrant plum shade Plex anti-breakage hair care Smart Beauty with Plex | Plum

**Brand:** smart beauty
**Price:** COP 158905
**Availability:** ✅ In Stock

## Summary

> 💜 Own your shade, protect your strands, and colour with conscience!

## Quick Answers

- **What is this?** Smart Beauty with Plex | Plum by smart beauty
- **How much does it cost?** COP 158905 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co](https://www.desertcart.co/products/129613912-smart-beauty-with-plex-plum)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vibrant Plum Power:** Transform your look with a deep, permanent plum hue that turns heads and covers greys flawlessly.
- • **Universal Hair Love:** Designed for all hair types—including chemically treated, Afro, Asian, men, and women—because bold colour is for everyone.
- • **Salon-Grade Hair Protection:** Infused with plex technology to rebuild and strengthen hair while you colour, preventing breakage.
- • **Ethical Beauty, No Compromise:** PPD-free, vegan, and cruelty-free formula crafted with premium UK & EU ingredients for guilt-free glam.
- • **Effortless, Mess-Free Application:** Precision nozzle and smooth cream formula ensure a drip-free, easy DIY experience with professional results.

## Overview

Smart Beauty’s Rich Plum Hair Dye offers a permanent, salon-quality plum colour enriched with plex technology to protect and strengthen hair during colouring. This vegan, cruelty-free, and PPD-free formula is crafted in the UK with premium ingredients, delivering vibrant grey coverage and nourishing care for all hair types. Its mess-free application and ethical credentials make it the go-to choice for confident, stylish self-expression.

## Description

Hair Colour. Your Way. UK-made, vegan and cruelty-free hair colour that puts the power in your hands. Salon-worthy shades. Zero fuss. Maximum wow. Smart Beauty is your go-to for bold, brilliant DIY hair colour — made right here in the UK. We blend creative shades with caring, vegan formulas so you can switch up your look with confidence. No stress, no harsh vibes — just gorgeous colour that feels as good as it looks. We believe in self-expression, premium ingredients, and empowering you to colour your world, your way. How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill How did we get our start? Smart Beauty started with a simple goal: to make home hair colour creative, reliable and exciting. With UK-based production and trusted UK & EU ingredients, we deliver consistent quality you can rely on What makes our products unique? Vibrant, creative shades paired with gentle, vegan formulas. Easy-to-follow instructions. Premium ingredients. And colour confidence you can feel What problem are we solving? Home colour shouldn’t be scary. We make it simple, safe, and seriously stylish. Clear steps, caring formulas, and results that look salon-inspired without the salon bill Cruelty-Free and Vegan: Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Cruelty-Free and Vegan Ethically crafted with no animal testing, aligning with modern values of sustainability and responsibility. High-Quality Ingredients Made with premium ingredients sourced from the UK and Europe, ensuring outstanding variant colour and healthy hair. Family Run Business & Trusted Brand Smart Beauty is known for its integrity, honesty, and commitment to educating and inspiring you to safely colour your hair. Shop: Smart Beauty hair colour Visit the store Shop: Smart Beauty hair colour Visit the store

Review: Best dye for covering Grey/white hair - I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on desertcart that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.
Review: THE BEST PURPLE DYE - I've been using this for over a year and if you are looking for Cadbury purple this is it. Simply stunning lights up in sunlight to look almost metallic. Leaves your hair in smashing condition

## Features

- Transform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure
- Darkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women
- PPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection
- Mess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience
- Smart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07QBPP43H |
| Benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Best Sellers Rank | 2,321 in Beauty ( See Top 100 in Beauty ) 34 in Permanent Hair Colour |
| Brand | Smart Beauty |
| Brand Name | Smart Beauty |
| Colour | Plum |
| Container Type | Tube |
| Country Of Origin | United Kingdom |
| Customer Reviews | 4.0 out of 5 stars 7,631 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item form | Cream |
| Manufacturer | Smart Beauty |
| Manufacturer Part Number | SBPBLEN |
| Material Features | Cruelty Free, Natural, Vegan |
| Material Type Free | Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free |
| Model Number | Rich Plum Permanent Hair Dye |
| Number of Items | 1 |
| Package information | Tube |
| Product benefits | Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening |
| Recommended Uses For Product | Hair coloring, Grey coverage, Home use |
| Set Name | Smart Beauty Plum Blue Set |
| UPC | 830577001540 |
| Unit Count | 125.0 millilitre |

## Product Details

- **Brand:** Smart Beauty
- **Colour:** Plum
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Paraben Free, Paraphenylenediamine Free, Resorcinol Free, Sulphate Free
- **Material feature:** Cruelty Free, Natural, Vegan
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Conditioning, Hair Coloring, Moisturizing, Nourishing, Strengthening
- **Unit count:** 125.0 millilitre

## Images

![Smart Beauty with Plex | Plum - Image 1](https://m.media-amazon.com/images/I/81xaTDjHy1L.jpg)
![Smart Beauty with Plex | Plum - Image 2](https://m.media-amazon.com/images/I/81sxpJBxPxL.jpg)
![Smart Beauty with Plex | Plum - Image 3](https://m.media-amazon.com/images/I/81i2YnckBBL.jpg)
![Smart Beauty with Plex | Plum - Image 4](https://m.media-amazon.com/images/I/713anqxmZVL.jpg)
![Smart Beauty with Plex | Plum - Image 5](https://m.media-amazon.com/images/I/91H01ug-5zL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best dye for covering Grey/white hair
*by N***K on 8 February 2025*

I'm on a journey to get my hair healthy again as it had started to go thin due to menopause. I used to bleach my roots every 8 weeks or so in order to have bright fashion colours ( pink/ purple ) , and with doing this a lot of hair at the nape of my neck and around my hairline had broken off. Since having ditched the bleach and the broken parts now growing back in nicely my hair was starting to look a bit drab as I have lots of white hairs at the root ( about 4 inches worth ). I was just using my usual semi permanent colours, but after about 3 washes the white hair was popping through again and sticking out like a sore thumb. I spent a good deal of time looking for purple colours on Amazon that cover grey/white hair. And I came across this one which is permanent. It's not going to do as much damage to my hair as bleach will as it is a conditioning based permanent dye so I'm so happy that I can now carry on having purple 💜 hair without struggling on how I'm going to cover my white hair and risking more damage to my hair. This hair dye is absolutely amazing, it is thick in consistency as it is a conditioning based permanent hair dye so trying to squeeze it from the bottle once mixed is hard work so next time I will put it in a bowl mix it and use a brush. The colour came out even all over and my hair didn't feel dry after so I'm happy that I am not doing damage to my hair. Highly , highly recommend this dye it is the best!. Update after having washed it 3 times , the colour has faded but it's still really vibrant and such a beautiful colour. I did find that the colour faded a lot more quickly than other permanent hair dyes do , as the vibrancy normally lasts a lot longer with other brands , but it faded to a nice lilac colour after about 6 washes , I wash my hair once a week for reference, so if you wash your hair more often then the colour will fade a lot quicker.

### ⭐⭐⭐⭐⭐ THE BEST PURPLE DYE
*by T***R on 18 June 2026*

I've been using this for over a year and if you are looking for Cadbury purple this is it. Simply stunning lights up in sunlight to look almost metallic. Leaves your hair in smashing condition

### ⭐ RUBBISH
*by M***A on 11 June 2026*

absolutely awful product. put it on, absolutely lovely purple, didn't wash my hair until 5 days later so it had plenty of time to hold. after the first wash, half the colour has stripped out 😬. I've used the same shampoo for other hair dye and NEVER had this effect. I wish I'd believed the reviews and not wasted my money.

## Frequently Bought Together

- Smart Beauty Plum Hair Dye Permanent with Plex Anti-breakage Technology, Cream Form, Vegan, PPD Free, For Light to Mid-dark Brown Hair
- ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (8 Fl Oz, PURPLE AF)
- Keracolor Color + Clenditioner 3-in-1 Color-Depositing Conditioner, Gently Cleanses & Conditions, Semi-Permanent Hair Color, 23 Shades, 12 Fl Oz

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**Shop now:** [https://www.desertcart.co/products/129613912-smart-beauty-with-plex-plum](https://www.desertcart.co/products/129613912-smart-beauty-with-plex-plum)

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*Product available on Desertcart Colombia*
*Store origin: CO*
*Last updated: 2026-07-10*