Aveeno Apple Cider Vinegar Clarifying Shampoo, Shine Enhancing, 12 fl oz

I actually enjoy using this more than the pricier shampoo in my shower because I feel like it does a better job of getting my hair clean without weighing it down, and gives my hair a nice shine. Five stars on the clarifying feature. It smells good too!

If you need to remove product buildup from your hair, look no further! After my first shampoo my hair was shining, soft and surprisingly smooth. We can depend on Aveeno to give reliable results at an affordable price. I believe that vinegar is the secret, but there is no vinegar smell.

I’ve repurchased this shampoo multiple times, which honestly says everything. I have very fine hair that gets oily quickly. By the end of the day, it can already start looking flat and greasy. This has been one of the few shampoos that actually makes a noticeable difference without making my hair feel stripped or dry. What I really appreciate is how clean my scalp feels after using it. It does a great job removing buildup, but it’s still gentle enough that my hair doesn’t feel stripped of moisture. My roots feel lighter and have more volume, and I can usually go longer between washes compared to other shampoos I’ve tried. If you have fine, oil-prone hair and struggle to find something that cleans effectively without weighing you down, this is definitely worth trying. It’s become a staple in my routine.

I wanted a shampoo that doesn't contain PHTHALATES.They are a series of widely used chemicals that are demonstrated to be endocrine disruptors and are detrimental to human health. They've been associated with reduced testosterone production in men. I wanted a shampoo that doesn't have SULFATES to avoid extra scalp drying from frequent usage. I wanted a shampoo that doesn't contain PARABENS, a mild estrogen disruptor with concerning environmental effects. The first ingredient in this product is Oatmeal, it's demonstrated to be soothing when used topically on skin. I have found that to be true when using Aveeno oatmeal based shaving cream on my beard. I like that this product contains apple cider vinegar but it is not stated to contain Vinegars live MOTHER. It provides stronger antimicrobial action, it probably doesn't contain it. So without all these unwanted chemicals does it work? I found it removes unwanted oiliness from my hair, but only when used a couple times a week at most. This minimizes an unwanted dry scalp, and the reactive overproduction of oil, thats commonly produced by skin, in its effort to compensate for the unnatural drying effect, when using ACV too frequently. To PROACTIVELY compensate for this drying effect, I ADD 14 drops of TEA TREE OIL , and 2 teaspoons of additional ORGANIC ACV that contains its MOTHER'S live bacteria, to the STOCK Aveeno ACV shampoo. The TEA TREE oil moisturizes the scalp, helping to offset the undesirable scalp and hair drying effects caused by the extra ACV. The added organic ACV w/MOTHER provides enhanced hair clarification, and provides antimicrobial topical skin benefits. They are BOTH anti-inflammatory! After washing using the custom ENHANCED ACV shampoo. I have experienced good results by using a small application of Acure orange and watermelon conditioner. I also use Acure orange and watermelon shampoo All other days, because it has a similar, bad chemical free formula. I have found Acure shampoo is lightly naturally scented, gentle, and doesn't dry out my scalp. It can be used daily without causing unwanted scalp irritation. Aveeno ACV produces very little to no lather unless you rinse and repeat, but it's still minimal. Acure shampoo shares this same characteristic. It's probably a byproduct of the same missing chemicals not used in both products. After using my MODIFIED Aveeno ACV twice a week, and Acure Orange & Watermelon shampoo all the other days, and both always followed with just a little bit of Acure orange and watermelon conditioner everyday for a year, It leaves my hair manageable, soft and shiny for a couple of days. Additionally my scalp condition has improved with less irritation and minimal dandruff. This combination works for me! Because everyone's HAIR, SKIN and ENVIRONMENT are SO DIFFERENT, your results WILL vary. I recommend giving these products a try. I was pleasantly surprised by the results. It potentially may work for you as well!

I have a sensitive scalp and this has been the best shampoo I've ever used (and I've tried a ton). It has helped relieve itchiness and there's less buildup.

The shampoo smells great and is very concentrated — a little goes a long way. It cleans the hair and scalp well and removes buildup effectively. However, my bottle came unsealed, which was disappointing. Also, it left my hair feeling a little dry, so a good conditioner is definitely needed afterward. Pros: • Pleasant scent • Concentrated formula • Cleans hair and scalp well Cons: • Bottle arrived unsealed • Slightly drying on the hair

THIS IS FANTASTIC!! (Skip to last paragraph for summary) I have thick, wavy hair/Irish curls and a LOT of it. I recently moved somewhere with incredibly hard water. For a month or so I was struggling with uncleansable greasy patches in my hair (I typically run on the oilier side, so this wasn't completely unexpected), dandruff (which I've never experienced before), and eventually mild hair loss (which was concerning, to say the least). I tried EVERYTHING. I added a shower head filter, got a new shower head completely, changed my shampoo/conditioner, added in a pH clarifying shampoo, stopped using conditioner/products, added more conditioner/products, slept with wet hair, air dried hair, blow dried hair, hair in a bonnet... you get the gist. But still, nothing worked. Until... PROS: This shampoo saved my hair. I alternated this with my usual shampoo every other wash day and occasionally about once a week or so, I threw in my pH clarifying shampoo and... all my previous symptoms were instantly gone! It clears up any mineral buildup WONDERFULLY (pro tip: let it sit for a minute or so to get best results). It smells fairly of apple-cinnamon which is delicious. CONS: I will say, this can dry out my scalp and ends (which typically run oily) if I use it too often which is why I alternate it with my usual shampoo. SUMMARY: Worth a buy, especially if you're dealing with hard water/mineral deposits. Can slightly dry out hair, so either alternate with another shampoo or use a really good conditioner. Let sit for a minute or so on scalp for best results.

Great quality shampoo at an affordable price. My hair is softer, shiny, does not feel weighed down and overall feels much healthier!

Dry schalp , seems to work

Too good

Feels amazing, hair is noticeably different after a couple of washes, smells great

Good product

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